Winners & Losers by Kieran Levis

Winners & Losers by Kieran Levis

Winners & Losers by Kieran Levis

There was a time when people had not even imagined that the first affordable mass market car was around the corner, the famous Ford Model T was delivered from the production line. At that time, manufacturing cars was just a cottage industry, and the vehicles were being produced only for the elite. In the book by Winners & Losers by Kieran Levis, the author presents Ford as the ultimate market creator, just like the present start ups working in the Internet world. The book Winners & Losers by Kieran Levis is more like history, and is definitely not a hand book.

These Successes Have a Pattern

The individual stories gathered by the book Winners & Losers by Kieran Levis do have a pattern and he has discerned them well. The book Winners & Losers by Kieran Levis says the basic rules that governed the businesses about hundred years ago still remain the same. The pages of the book Winners & Losers by Kieran Levis which are compelling are the ones that tell the stories of Google, Amazon and eBay, who have almost become synonymous with their markets. It would be difficult to believe for the readers that the story of Apple is that of success and failure in equal measure.

Creativity and Business

Another company Sony also came up with successful and failed products in its life, but the consistency in innovation was one factor that kept delivering success for both the companies (including Apple). Steve Jobs describes his products as insanely great, and we could say the same for the man himself. The book Winners & Losers by Kieran Levis chronicles the conflicts in Apple after which Steve Jobs was ousted from Apple in 1985, but the company came back to life only when Steve Jobs infused fresh life into it after his return in 1997 with iMac, iTunes and iPod. The success of these companies can be attributed to the combination of astute businessmen and convention defying creative people. In Apple, both were the same person.

Not Everyone Was As Calculating

The book Winners & Losers by Kieran Levis further says all the successful businessmen were not as calculating as Steve Jobs. For example, eBay started its life as a hobby for its founder, who was just trying to help his girlfriend complete her Pez dispensers' collection. Google was just a PhD project, we must say though an ambitious one. When the founders of Google received their first venture capital fund, the cheque for it was lying unspent in Larry Page's drawer for weeks.

The Biggest Lesson

One of the biggest lessons of the book Winners & Losers by Kieran Levis is that being a market creator doesn't mean you will be the market leader as well, evident in the failure of Netscape or the loss of lead suffered by Apple in the personal computer market, even when it created the market. Even the car market dominance of Ford soon gave way to the success of General Motors.

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