Winter-Proofing Your Promotional Booklets

Winter-Proofing Your Promotional Booklets

Let's get into the task of winter proofing your promotional booklets. While normal color booklet printing will look decent in whatever season, your winter booklets need a little bit more protection and strength because of the extra environmental stresses they will encounter. You'll want to protect them of course since newer or fresher looking color booklets are better for promotions and sales than the ones that look a bit haggard.

So in this guide, we will talk about all the winter proofing tasks that you can do to increase the durability of your custom booklets. Just follow the tips below and you should learn how to do this easily.

1. Thicken the covers - The initial thing that you should consider doing is to thicken those custom booklet covers. Thicker covers means extra protection for the pages inside, as well as a tougher outer shell that resists direct moisture and physical damage which can seep into the inner pages. Do not worry about spending too much in this. Just go for a paper material that has a little bit more weight and thickness. You need not go all the way to creating hard covers for your promotional booklets unless you want to really.

2. Reduce its size - Next, you should try to reduce the overall size of your custom booklet. The more area your booklets have, the higher the chance of earlier deterioration for your custom booklets. By simply reducing your custom booklet's size into half, you can increase the likelihood of it staying together with a fresh looking design. So try to manage your content and layout and go for a smaller configuration in your booklet printing. It will be better and cheaper for you this winter season.

3. Tougher ink materials - Now, to further bolster the resistance of your custom promotional booklets, you might want to invest in tougher ink materials. You should never use those light inks that easily fade or turn runny when exposed to moisture. It is best to avail of the quick drying, water resistant inks in booklet printing so that the cover design, as well as the designs of all the other pages in your promotional booklet will be preserved for a longer time, without any obvious degradation.

4. More resistant coatings - To further winter proof your color booklets you might want make them more water proof. This means adding highly resistant coatings into the mix of your color booklets. By having those special coatings added into your booklet cover material and page material themselves, you will possible gain more long lasting color booklets that will still look very fresh and new. This might sound expensive, but believe me all the efforts will be worth it since you will have a chance to promote a lot longer and better.

5. Additional protective packaging - Lastly, if you really want your color booklets to last the whole winter and still look great, you might want to add some additional protective packaging. This can come in the form of a plastic cover, a thick envelope or even some light paper wrapping. As long as the print is still obvious as a promotional booklet, you can gain great responses from your booklet without having them deteriorate too fast.

Great! Now you know how to winter proof your promotional booklets. Try applying these to your next batch of winter promotional booklets now!

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