Without Search Engine Optimization Your Website Is Like A Torch Without Batteries

Without Search Engine Optimization Your Website Is Like A Torch Without Batteries

What exactly is search engine optimisation, or SEO as it is often referred to? As the name implies, search engine optimization is a way of making certain your websites are optimized for search engines. This basically means the following: Search engines are constantly crawling the internet - they can be compared to a bunch of nosy teens, who simply have to know everything! Or to the inquisitive lady next door who's always the first to know if anything worth gossiping about happens!

The only distinction between search engines and your nosy neighour is that search engines are forever following up on the latest "gossip" to be able to supply the client (you and me!) with the most precise and reliable information.

If a person does a search for wedding gowns, the search engine aims to connect the internet user to the bridal gown supplier. For that reason the search engine will crawl the web from night to day and form a collection of all websites that all offers wedding dresses for sale or for hire. Now, if you are one of these wedding outfit suppliers, you obviously want your website to be found, right? Therefore you need to ensure that your website is search engine friendly.

If your web page is designed in such a way that it cannot be found by search engines, you are fundamentally sitting with a website which is about as helpful as a torch without batteries on a very dark night. Yes, you have the instrument at your disposal, but you cannot use it, rendering it. well, useless!

Understand that search engines are "blind" - so even though you think that you have the most breathtaking internet site on earth, it is not guarantee that your website was designed correctly and that your website will ever be found by the search engines. Before you therefore have a website designed, you need to ask your designer if your site will be search engine friendly. If they cannot give you a definite answer or try to tell you that SEO is not something you need to worry about, you might want to reconsider trusting this provider with your internet needs.

Many organisations specialize in SEO strategies and will be able to assist you with making sure your site performs well on the search engines. But it's always a good idea to have a general understanding of SEO and internet website marketing before you approach such a company.

Back on the subject of bridal dresses - obviously an internet search engine can only display a restricted number of search results on their first page, generally this is called the search engine's top 10 results. Now what would determine which site is displayed on page 1 and which on page 30? Without going into too much fine detail, you must know that it is all about credibility. An online site with high page rank and many incoming links will rank higher than a web page with no page rank and no incoming links.

Search engine marketing is an intriguing internet science - make sure that your site is not as ineffective as a pen without ink.

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