Women stand out on Saturday how far away from the shoes Wang Baili - footwear industry

Women stand out on Saturday how far away from the shoes Wang Baili - footwear industry

Saturday following the 100-lai, Prime and Hong Kong or Singapore in the country have Listing After the first mainland Shoes A share of domestic manufacturers coming out. So do shoes business, why, Saturday Shoes To come to the fore listed?

In answering this question, Wang Liping, SW analysts believe that a good time to catch up on Saturday, because five years ago, people on the shoes of brand awareness is not so strong as today, if we continue to so down today will have a good performance. Asia Footwear Association Secretary-General of Po Lam Yuen had a similar view, he believes that the future of China's overall footwear market, there are more than 5 years of rapid growth.

Still very far away from the shoes Wang Baili

According to CIIIC (National Information Communicate International Innovation Park) on 270 large department stores nationwide brand women Leather shoes Sales statistics show that sales of the third man on Saturday, although Saturday came in after Belle and Daphne, "but Belle and Daphne is clearly the status of Big Brother, said Saturday only was the little brother, still need to catch up. "Hai Tong Securities (600,837, stock it) Textile Chih-hang clothing industry analysts area think so.

According to Belle, Daphne announced the two companies, as of June 30, 2009, in China, Belle own brand of footwear retail stores a total of 5730, Daphne's retail stores and counters Total 3798. In addition, the two companies have other brands Proxy Shop. In contrast, the total number of stores on Saturday, currently has only 1311.

To open new stores, into the department store, will lead to a longer length of aging

Saturday, according to the prospectus disclosure, the company's 2008 "receivable turnover rate" is 5.07, down 0.13 more than in 2007, in the industry at a lower level. "Inventory turnover" also from 2007 down to 1.73 2.77.

Response, an analyst with Guotai Junan Xian quality that was mainly due to new stores in recent years, the number of large companies, a large number of stores open less than 12 months of the year business, but still stocking the normal level, leading to "inventory turnover" down.

The "accounts receivable turnover ratio," quite different from other companies, Li Xian quality that, mainly due to differences in the mode of distribution channels. Saturday with self-Department Store "shop shop" based sales model, revenue collected by the shopping centers on behalf of unity, while department stores and manufacturers will take some time for settlement and payment, it will produce a certain amount of accounts receivable, resulting in the company should accounts receivable turnover ratio is low. In contrast, Belle International as the proportion of self-employed independent shop than on Saturday, accounts receivable turnover ratio correspondingly higher.

Do first channel, brand, or do first?

Probably saw himself in front of the two "big brother" of the gap, "holding on Saturday," vice chairman of the Tao, in the September 3, when the company listed on that: to raise funds, "one of the main orientation, is the chain-scale expansion. We plan to use the raised funds to add 900 brand stores, these stores located in major shopping centers nationwide. "

The company prospectus to the information provided, "shoes store sales Enlargement Project" investment, the proportion of total investment is about 76%.

Xuan Lan, Secretary General of the Asian shoe nursery that do domestic sales for Shoe , The channel rather than to focus on brand building, is a more realistic approach, because brand-building needs of a long process, and to spend a lot of energy.

, Of course, in addition to invest heavily in the sales channel, as at Tao also said, raising funds for the construction of four projects, including expansion of chain stores selling women's shoes, women's product line expansion, logistics and distribution systems, and technological transformation of R & D Center .

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