Words Of Foreign Buyers Of Chinese Toy Manufacturers Impartial Advice
China is the world Toy Producing countries, the export of toys account for about 70% of the global toy market
. From France, Belgium, India, buyers, talk about local toy Consumption, and the local importers of Chinese toy manufacturers Words.
Foreign trade market has been its simple mode of operation and low management costs much sought after producers in China. Therefore, regardless of economic crisis or the impact of trade barriers, many export-oriented enterprises are still stick to their positions and move forward.
China is the world's largest producer of toys, toy exports accounted for about 70% of the global toy market. How Chinese toy enterprises large piece of cake, maintaining or even take a greater share of people who think this is the toy industry topics of interest. This Sinorama invited from France, Belgium, India, buyers, talk about local toy Consumption, and the local importers of Chinese toy manufacturers Message for those who intentionally open up these markets for reference.
France articles French major toy manufacturers to MGM, its Chairman VitaCHAMLA in the toy industry has over 30 years experience in the toy industry witnessed the development of the French transition. It is understood, MGM set up in 1957, had engaged in toy manufacturing, import trade after the transition in toys. MGM's transformation is actually a French miniature toy industry development. According to Vita introduction, MGM began in about 1982, imports of toys from China. In addition, MGM and many other French from France, local toy manufacturers, as well as Italy, Spain, Germany and Hong Kong import.
New plant to compete in Europe
"Days, because of the low cost manufacturing in China, the impact of nearly 90% of the European toy manufacturers, so little of the toy industry in Europe." Vita continued: "In recent years, in Europe there have been some new toy factories, on Chinese companies form the degree of competition. In particular, the rise of the toy factory in Russia, they are very concerned about the safety standards of the importing country, to the Government in accordance with the requirements of our country to produce products to meet the standards. "
Vita that the competitiveness of Chinese toys, a large part reflected in the low production costs, but with the rising price of labor, the EU toy safety standards for products to be increasingly stringent, increasing the welfare of Chinese workers improve this competitiveness will be weakened, thus emerging manufacturers in Europe provided an opportunity.
Vita said toy manufacturers in China and Europe have focused on production, European manufacturers tend to produce large toys, such as favorite kitchen toys, little girl, because these large toy factory in China for the transportation costs too high almost unprofitable. The Chinese toy varieties, choose a wider range.
With online games, Electronic Rising share of games, and coverage to younger age, the traditional toy industry's share in the fall. Vita said with a smile: "Our company deals in a wide variety of toys in recent years has sold equipment and outdoor toys Home Decorations to make up for market share, or we have to switch to the. "To MGM as the representative of the French toy manufacturers are trying to diversify.
New play old material savings "By Financial Crisis, leading to atrophy of the international consumer demand, started in October last year, our company Sell Has dropped substantially, because for many people, toys are not necessities of life, children playing with new toys, old toys, in fact the same. So in France, many parents let children play on old toys to take to reduce unnecessary expenses. And this situation to the present (in October this year) have not improved. "Vita ridicule Road, the financial crisis brought about the only" good "is because imports from China less, basically you can clear out inventory.
11 closing of the 106th Canton Fair on the data, toy industry, revealed a faint trace "heater." Vita also give them all confirmed this view. "At the Canton Fair, we increased the order, I also saw the number of people this year to attend the Canton Fair has doubled over last year, especially from manufacturers in France."
2007 recall of Mattel toys made in China after the toy factories in China as the world confronted the "quality crisis" test. Europe and the United States pay more attention to toy safety issues, but local media reform package, since the "waves" effect.
"Last Christmas, France, local media often reports on the news of Chinese goods, to remind them to be careful of Chinese goods, said the use of Chinese goods because of damage caused by the health and physical harm. Media reports of the same this year, but relatively less. "
Manufacturers ditch Communicate Any mutual win
Talking about increasingly stringent safety standards for toys, Vita also looked very helpless, and hope Through this publication, China's toy industry to a position that: "Many Chinese companies will be that high safety standards required by our buyers to deliberately cause trouble create difficulties for them, in fact, we are not willing to make a variety of testing requirements or deliberately, but because our country's laws and regulations require us to meet this standard. Therefore, I emphasize here that, if the Chinese companies to enter the international market, especially in Europe market, they must establish safety awareness, be sure to make products to meet local safety standards. "
The same time, Vita also urged Chinese companies to address the importance of the safety of toy products. He cited an example, in 1978, any toys can marketed in France, but before there were children toys easily break it in half, then some parts very easily harm the child, such as binding to the eyes and so on. So now EN71 first part of the "physical and mechanical test" was the most important toy safety through the testing, the child is a very good protection.
Chinese suppliers and foreign buyers should be closely integrated partnership between each other, both sides only in trust and Cooperation Basis to achieve "win-win" situation. Therefore, Vita hope that the Chinese manufacturers can listen to the voice of foreign customers, if the product does not meet standards of the importing country can not be imported.
To him, the French government has a special inspection agencies, they are regularly to businesses, shops test the product, if the goods once problems are detected, the company responsible person who may at any time in prison. Although an opportunity to correct, but the recidivism should be jailed. "So, if we import the products do not meet government requirements, I am likely to jail or we need to close down the company."
Finally, Vita emphasize product quality issue is not whether the workers, but the use of raw materials. "If the material is good, basically
by: wowo
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