Part of the beauty of the online business is that you don't have to rely on local customers
. No matter what is going on in your region, your customers may not be affected by a recession. You can make money during a recession by catering to affluent customers, no matter where they are. This ensures a steady stream of customers who aren't going to be turned away by regional job losses or an economic downturn. Many customers who aren't affected by recession are still buying online, and they are the ones who will seek out your online business and purchase the products they want.