Working With Your Competitors
I had one of my friends ask me the other day if I would promote a certain offer he's got
. We're both in the self-development field, and it is competitive to me, and I told him, "Yes, I will-provided, just coincidentally, I have an offer of my own that I would like for you to promote."
I wrote him back and included it-after all, what should we do for each other? We're competitors. I'm not identifying the guy, but he wrote me back and said, "I know you're just kidding. We're not really competitors, because we're promoting each other's products."
Because that's the touchy-feely, feel-good concept that we're teaching people. I'm one of the advocates teaching it, you know. It's not a win-lose world, it's a win-win-win world. Everybody can win.
Well, maybe-and certainly he and I have intentions to win. Now, obviously if I promote someone who's a competitor (and he is a competitor) and my customers who might have been intending to spend money with me spend that money with him, then I am worse off for it. Is this not true?
I never lose the concept or the contact that we're competitors. On the other hand, we're both marketers. We're both human potential coaches... We're both equally human and full of desires... I suggest you think of the world this way, too, no matter what your profession, field, or science.
He's sending a promotion of mine to his list, and I'm sending a promotion of his to my list. Well, we both stand to make money, isn't that obvious? We're sending promotions to our email lists and online lists. The purpose, and the bait, is that you'll make money.
Okay, that's true, and it's not necessarily bad to have your "flock" or "herd," whatever you call it, buying other people's stuff in the same field. Because you want them to stay inside that field, don't you? So that the next time you have a product, they'll buy yours.
So we're both making money, but there's another thing we're doing under the radar. We're both intelligent marketers; we both gather the contact information when a prospect becomes involved. Now, they can unsubscribe; they can stop it at any time. That's not the issue.
The issue is we both have a marketing system behind that that allows us to make money other ways. And share it, yes-he brought the customer to me, I brought the customer to him. That is the set-up, the deal that we have. But we're still talking about making the pie larger.
We're not talking about a scarcity mentality. We are competitors, duke, duke, DUKE IT OUT! We are competitors, but it's a big world. There's a lot of different ways to benefit. And working with your competitors, is that a novel idea?
Embrace it!
by: Ted Ciuba
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