World Cup is not open to play sports brand marketing warfare waged
World Cup is not open to play sports brand marketing warfare waged
Just when the NBA playoffs about to close, so many people obsessed with another dump of the top events like the World Cup this June heat wave, like wild weather strikes, from television, newspapers, magazines, Internet to the streets, and leisure, overwhelming full of fascinating football everywhere began to smell.
The market has always been a keen sense of smell is known, good at seizing opportunities for sports event marketing sports brand Jinjiang, how could abandon such a packing himself, selling his golden time? As early as last November at the 2010 China Central Television advertising gold resources at the tender, Adidas, Dell benefits, Nike and other enterprises got ahead of schedule, "all day event set to screen", "" scorer "title "," China Central Television broadcast the 2010 World Cup exclusive special "and other advertising resources.
But not all businesses have the strength you can rest invested heavily in the race gap commercials, not all brands can sign the Brazil, Argentina, Italy and other hot teams win or Messi, C Luo, big stars, not All brands can grab a goal post and on both sides of the advertising space, after all available resources are limited.
As some industry analysts say most brands are coveted World Cup halo effect, but the World Cup co-operation of this global event or sponsorship, is a double-edged sword, its blade is sharp, loud enough if your name , then the obvious will eventually be submerged under its famous rings. That is, we usually remember the many wonderful star performance in the games, and forget what they are wearing shoes or clothing brands.
Consequently, in this long-awaited visual feast before the arrival of many sports brand once again quietly launched a new round of marketing fierce battle.
Promotion of "fashion movement" of the brand concept of special step Bianba World Cup marketing positioning in the "entertainment football" on. Recently, special steps to relevant sources, they will invite celebrities, famous composer, lyricist, co-recorded a soccer World Cup, the MV, and through television, radio, network, KTV and other channels highest charting; the same time, the main push in the summer, "Africa calling" theme clothing.
Football shoes based products of "hi climbing" is to seize the Chinese football feelings, from the "obsessed with football, never betray" the point of launching the "emotional marketing." June to July during the World Cup soccer in campus activities, so that consumers feel close "to bring our football hi climbing pleasure" and sponsorship of China's top amateur soccer tournament "Go China, the Champions League."
The generous plan "China Team" strategy of Anta, a company insider said that football is not Anta's flagship product, service, but Anta will meet some of the media in all regions, some interactive part of the package.
And Anta's "low key" compared to the same region initiated "movement happy" sports culture concept and elegant birds, it appears that "high profile" more, they are implanted into the World Cup this summer marketing elements of DNA, and effectively Floor-to-end.
With the advent of the World Cup, and elegant bird shops in the terminal stores are gorgeous transformed into a "World Cup Theme", to feature three-dimensional arrangement of packaging: eye-catching of "World Cup Theme" window screen, filled with joy and passion of elements poster, fun sports experience design, printed image affixed to the World Cup, as well as "Give me liberty, give me passion, give me a reason to fly high ... ..." is full of rich and exciting World Cup in Africa geographical features the theme song ... ... the audience from the moment entering the store, it was this thick, "the World Cup theme," surrounded by the atmosphere.
"June and July, is 'happy and elegant birds, passion World Cup' as the theme of" World Cup Happy Month ", we will organize different forms of concession sales, consumer spending over a certain amount as long as there are discounts to provide health a guide to watching "World Cup Happy Collection." In order to preheat the World Cup, we are also highlighted in the display of goods the subject of the World Cup. "birds and elegant shops in Fuzhou, a responsible person.
I like from shoes and clothing, and elegant birds learned that R & D center for the World Cup, with "light" as the main elements of product, the company designed specifically for fans GiveMeFive (G5) series, complex series, the team series, as well as African culture concept of culture and a series of World Cup products shoes and T shirt, its greatest feature is the product abandon the traditional football clothing and footwear, to use football as a design element of culture, such as T-shirts on the interception of a fierce scramble for the football screen, combined with the favorites to be playing up the national flag colors, followed by striking the Worldcup with English label, advocacy campaigns happy to show beauty of sports, health and sports, to maximize the life of football culture and practicality in order to distinguish it from other brands in the world Cup marketing.
In this regard, and elegant birds Yong-Heng Zhang, director of brand management center also mentioned, such as the World Cup a global event, is the rare sports marketing platform that provides opportunities for consumers, especially in the younger age groups for advertising and public relations opportunity, therefore, faced with such opportunities, of new products, new designs, new image and marketing approach, it should emerge a.
Physical Sports Can Improve the State of Mental Health Kia Sportage Problems - Engine & Transmission Problems - Kia Sportage Is this Online Sportsbook Right For Me? Getting around Koh Samui: Boats Rustic Wood and Recycled Flooring – for that Rustic Appeal Four Bad Habits of Doing Sports Hurt Your Physical Heath How can you watch live sports streaming online Are You Ready To Take The Plunge Into Gas Powered RC Speed Boats? Toby's Sports: Championing retail competitiveness and innovation Classic Look For a Roof: Synthetic And Recycled Forms Sportfishing, Another Pro to Select Mendoza for the Next Vacations How to get in to sports photography How to Cover Combat Sports Events in DC