Wristbands At Music Festivals

Popular events across the world such as rock band festivals and pop star concerts are employing the use of wristbands in huge volumes

. This phenomenon, started by UK event organizers is slowly spreading across to reach distant places like US and Australia. Because of the lesser costs associated with their production and high utility value, festival wristbands are gaining popularity. These days, you will notice the use of wristbands at a lot of places. Teenagers are adopting them to make a bold statement such as making people aware about their affiliation towards certain clubs, groups, music bands or school of thought.

Mainly, wristbands Adelaide are serving multiple utility in festivals and concerts. Here are the ways they are being effectively employed at such places:

To advertise the sponsors: Sponsors are slowly inching towards wristbands as a means of advertising their brand. A person looks at his hand innumerable times throughout the day and when theres a wristband with the logo of sponsors, the name will slowly enter inside the sub-conscious thought. This will increase brand affinity and recognition. In fact, sponsors of such events are ready to bear the cost of the wristband suppliers on the condition that they get a space to advertise their logo on it.

To identify people: Rather than doling out tickets during purchase, event organizers are distributing different coloured wristbands indicating different sections of seating, such as premium, back row, prime, normal etc. VIPs in particular are being given ID holder lanyards with a VIP ID card and slap bracelets with VIP imprinted, so that security guards allow them to go backstage!

Keeping a track of people: Futuristic wristbands and bracelets are being developed that contain RDIF tags. Whenever a person enters the venue, the count of people will automatically be increased. This way, event organizers will know how many tickets have been sold and whats been the actual turnout. It can help them for future events if they have a proper count of the number of people attending their events. If the numbers are lesser than expected, they will know where they fell short of marketing!

As you can see, in a single festival itself, there can be multiple utilities of lanyards, bracelets and wristbands. Apart from rock concerts and music festivals, wristbands can be effectively used at personal events such as birthday parties, family get-togethers and family festivals. In birthday parties, they can be customized to print the name of the host and the number of years he/she has completed. People will keep it with them as a sweet souvenir and cherish it. At family festivals, they can be used to segregate people on the basis of their age group or the duties assigned to them!

by: idbranding

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