Write A Good Title Today - 5 Fool-proof Steps To Article Marketing Success

You may well know how to write the most enlightening and engaging article in the world

, but it will do no good unless substantial numbers of men and women read it. No one will ever spot the call to action in your resource box if they do not read the article in the first place. The first the first thing you need to get people to read your article is to capture the reader's attention with a good headline. Here are 5 ingredients to a great, attention getting title.

1) Give something to your reader at the start. Tell the reader that he or she will get good information from your article. If you are writing about the best way to keep their dog from digging, tell them specifically what they'll find out in your article that will help them achieve their goal. Your potential reader wants to be certain that the details in your article is actually worth the time they will spend reading it.

2) Keep it very simple. Your title must be very simple and up front. Be clear and concise. Don't use flowery language and do not attempt to be too clever. The funny or witty headline that you consider to be cute may be an enormous turn-off to your potential audience. Just tell them what it is.

3) Use numbers when it's feasible. Compare "How to keep Gophers from Eating Your Flowers" and "Three Sure-Fire Techniques to Eliminate Gophers!" Can you see that the "three methods" phrase declares to your reader specifically he should expect when he reads your article and how it'll benefit them to read it?

4) Generate a sense of urgency. If your offer has a limited time, say so. Let the reader know he should read your article now before it really is too late. If you don't have a limited time offer, you can still generate urgency by inserting an expression like, "right now" or "now" or "today." Let the reader know the importance of reading your article right away.

5) Revise if needed. Write your headline and then leave it for a bit. Go back and evaluate it. Can you make it snappier, sharper, better? Write your headline first and then write your article. Once the article is done, go back and punch up the headline. Maybe it is excellent already. Maybe you'll be able to make it better.

When you get the fundamental formula, writing titles will be easy and enjoyable. Don't spend too much time fretting over your titles, just follow these basic steps and you really should see an improvement in how many people are reading your articles.

by: Robert Matthews

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