Write And Publish Articles As Your Online Marketing Strategies
If you are working on your online marketing strategies
, you may find writing and publishing articles to be effective in driving traffic to your business domain.
During searches on the web, the search engines will produce results that are the most relevant and helpful to the searched topic based on the keywords.
The keywords are your guide on what topic you should write about. Generally, it is based on your niche. If your niche is about online marketing strategies, then focus on that topic.
Know the right keywords used by using keyword-generator sites. There are many websites that offer this free service for free.
For example, if your niche in online marketing strategies, then your article and succeeding publications should focus on this topic.
You can write many articles based on one topic like "The Top 7 online marketing strategies", or "Why use online marketing strategies" and "How to use online marketing strategies".
The use of keywords is essential in an online marketing strategy, and so is their placement. Most experts recommend using keywords on the title of your article, on the headline, on the body and at the end of the article.
It is important that you do not stuff your articles with keywords. Not only would your article sound funny and unnatural, they would also be regarded as a spam by the major search engines.
Keywords should be set from 1% - 3%, or 5 to 6 times in a 500-word article. If the article is longer, say, around 800 and up, you can use the keywords 7 times.
To be exact, you can do a search on the web for free keyword density computation.Make your articles long and informational.
If you are planning to submit your articles to many websites through directories, ensure that your articles have a minimum of 500 words.
Some websites are particular with the length of the article for a good reason. It establishes authority on the part of the writer.
In addition, search engines view long articles to be very important and having authority on its niche, hence, making them more visible by ranking high on search results.
Moreover, it helps in establishing good reputation on your business domain, which is part of the objectives of online marketing strategies.
The articles should be informational, which means, they should be substantial and timely. The content must base on facts and not mere assumptions. Some readers hate flowery articles, so make your articles straightforward as possible.
Update your topic or niche. Supplement your readers with updates and the latest on the market. If you are new on this, begin by writing one article every three to four days, or twice weekly.
You can increase the number of your articles as you efficiently get a grasp in writing.There are many types of articles that interest the consumers.
There is an informational article. It talks about the nature and benefits of one product or service. It uses the resource box to lead them to your website.
Another type of article is a problem-solution. It poses the problem and provides solutions to it. There are articles that give tips and ideas on "how to" to almost anything.
Finally, there are articles that explain a quote. For example, if the writer has read or heard a certain quote, he may try to explain its meaning through his article.
Whatever style and topic your article has, the important thing is that it makes you feel comfortable and confident with it since it is important to the success of your online marketing strategy.
by: Charles Godbout
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