Write Articles for Better Article Marketing Campaigns

Copyright (c) 2010 Kat DrewWriting articles for a better article marketing campaign

and submitting these to article banks is a free and effective way of generating traffic to your website(s). It is not an instantaneous traffic generating method but it improves as the number of articles you have in the search engines rises. And knowing some of the tricks of article writing will make your campaigns more efficient.There are three parts to your article, two of which are very important if you want to succeed with your article marketing campaign.The first is the title. This must contain the key words that relate to your subject. This is the first thing anyone sees so it needs to be enticing enough to get people to read on. So make sure your title is catchy, hypnotic or different.The next most important words you write are in the first line of the first paragraph. Surfers of the internet are known for their short attention span and they don't really read the pages word for word unless they can see they will gain something, i.e. it solves a problem or makes their life better for them. So, the title and the first line are the bait and the hook that you use to lure them to read your article.The next most important part of the article is the resource box. This is the part where your reader clicks onto your product or website. If they don't feel like doing that then you have wasted your time. This box should have your name and a reason to click through like an offer of a free ebook, e-course or review. You can write " (your name) is an expert in suchandsuch. Go and get his popular free ebook at => www.yoursite.com. The arrow seems to be an extra pull for the reader to click onto the link. It can be quite effective if you can use the resource box as part of your condlusion, then the resource box looks as if it is part of the article.The body of the article should be about four paragraphs long and these should only be about four to seven line long, at the most. Make sure you use simple language and keep the sentences uncomplicated and not too long. Readers hate to have to work hard at understanding what you are trying to say. And especially important here is to make sure your grammar and spelling are correct. If need be get a friend to reread it for you. It is quite easy to oversee a mistake several times, especially when you are reading on a screen.There are various methods and systems that you can use to actually write an article but you can read them in another one of my articles.The last thing that is left to do now is to submit the article to a directory, or several directories. If you are submitting to several it is a good idea to change your articles slightly so the content is unique when a search engine reads it. You can submit manually or you can use an automated article submitting system. It all depends on how much time you have. Where you want to put your energy.

Write Articles for Better Article Marketing Campaigns

By: Inge Drew

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