Web content is different from a literary piece you would submit for an English writing project
. Reading a few blogs will tell you that web content can vary in its form and purpose. As an internet marketer, the only type of web content you want to know about is the type that you can use to promote your business.
You can use good quality content to represent your business in article directories, blogs and ezines. An article can be your sales person. If you're wondering how you can start writing content for the web as a blogger, article marketer or a ghostwriter, here are some recommendations...
How to Write for the Internet
You need a plan to make it as a web content writer. First, you must write a great title for your content. Titles are extremely important because it's the first thing that a website visitor looks at, be it human or a search engine robot. Your title is critical to the success of your article. A title needs to grab the attention of the reader or they won't bother reading the rest of the article.
Next is the body of your article. Generally, people want to read something they can use. Writing articles filled to the brim with useful information is one of the basics of selling online. Techies need to read reviews of their many gadgets. Moms search for recipes and cooking tips. Handymen look for DIY projects.
What about the people who go online just because they want to browse? You can write for them too. This is one reason why "like" buttons were invented. Your website can become one of the most popular places online because of your fans. Look at sites like cracked.com or anything that has made it to the first page of digg.com for more information on what people want to read.
You can combine informative content and entertainment value if your goal is to market a product on your website. Mix in videos and audios in your web content to attract people. These can be complementary materials that will encourage readers to browse your article until the end.
It never hurts to add a personal touch to any piece of writing online. What this means is writing like you would write an email to a dear friend. Most salesletters start with the phrase "dear friend", which should tell you something.
Finally, make sure your article is divided into sections to break up the text. People skim through an article if it looks too difficult to read. A ten-sentence paragraph can be quite overwhelming to an average internet reader.