Xiamen: 3c Stores Preparing For The Size Of The "golden Week" - Home Appliance Stores,

Olympics just over, Xiamen major 3C stores began for the Mid-Autumn Festival and National Day busy "Golden Week" in preparation

. Wing Lok Man Appliance Co., Ltd. Xiamen think mining Assistant Marketing Director Wen-Bin Chiou told reporters in September to October, thinking Paradise will celebrate three major festivals Man, Mid-Autumn Festival's "Little Golden Week", Hualong store opened, and the National Day of "big gold Week. " Bainaohui Xiamen store sales manager said Chen Bin, September is a Xiamen, the local characteristics of the Bo cake Heritage Month, will host a variety of entertainment Buynow and public service activities to create a new image of shopping centers, and promote the business sentiment and sales.

Mid-Autumn Festival to increase business investment

3C from the major stores reporter learned in preparation for the size of the "Golden Week" of the various promotional activities to ensure price stability during September and logistics problems, in late August almost all businesses have increased investment, Wen-Bin Chiou says that that the text has already begun thinking Yongle cut costs, will save part of all put under the procurement, to ensure the period September to November in commodity prices throughout the year to become the lowest of all time, and to develop contingency plans for delivery of goods, Mid-Autumn Festival " Little Golden Week "National Day of distribution will be in accordance with the" big Golden Week "to prepare the request. Bin also revealed bainaohui preparations for the Mid-Autumn Bo cake has entered the countdown stage, only Bo activities into the cake as much as 150,000 yuan.

Mid-Autumn Festival 15 days before the Expo will reach the peak of the procurement pie, it is understood, Paradise Best Man for the enterprises and other large single customer in each store will set up a business manager, specifically for large single customer service, from the The store manager to assist the work, and the establishment of Mid-Autumn Festival, National Day special group responsible for a large single distribution, Wen-Bin Chiou said that at present this work is the preparation. Gome Communication also organized for the Mid-Autumn Moon Cake Bo Bo cake phone exchange activities. Bainaohui side, will this feature in the September launch of Culture Month "bainaohui surprise scratch thousand cash you get," "student 300 yuan installed win cash and other cash you get," "seven-day National Day Music" and other recreational activities, and "members of nursing home feeling full moon bainaohui warmth" and other public welfare activities.

Steady sales growth Olympics, flat-panel TVs, small appliances and other categories of products have the explosive sales growth and the growth momentum will continue into the National Day "Golden Week big" end. Wen-Bin Chiou that, although the first half of the domestic economic situation is not optimistic, but this does not affect the moon cake gift purchases for Bo, especially single-product price is not high small appliances, cell phones and other digital products, and therefore to the Mid-Autumn Festival during the National Day , appliance sales will grow steadily. Bin also subscribes to this view, he said, from the current IT industry, most of the IT product has been changed from the original common luxury goods, both for home users to purchase or purchase of large single economic environment will not significantly affect the expected bainaohui Bo cake sales will increase during the mall about 25%.

With the past, the previous year's Mid-Autumn Festival and National Day has two sales peak of the holiday this year, the adjustment to adjust for the three-day Mid-Autumn Festival holiday, there was the size of two "Golden Week." "In past years, after the New Year's Day is the traditional home appliances on the off-season this year with the size of 'Golden Week' appearance, but also for the second half of September has become the golden age of 3C product sales." Wen-Bin Chiou said, "but as' Five a 'holiday cancellation, only the National Day holiday this year, people travel should increase, thus pre-3C products are likely to buy a small moon high tide, the National Day of the market is expected to be no fire in previous years, the product will maintain steady growth in sales trend.

Bo cake gift diversification

Recent years, household electrical appliances in Bo cake gift rising share of the product purchase is also moving in the direction of diversification and high-end development, and even more so this year. Wing Lok Si as the text in the marketing focus on the past favored the small household electrical appliances, it is also simultaneously promote the products of other categories. Wen-Bin Chiou said that at present some enterprises have begun purchasing Bo cake gifts, small appliances understandable as Bo cake gift of choice, but in the past a single small home appliances started to change mainly as a cross-category purchases, include a color TV, digital, phone, video and other categories, so the main push Paradise cake Bo packages for small appliances based on the 3C also launched other category product portfolio to meet market demand.

by:gaga

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