Xing Hua Shun Tech (Shenzhen) Co., Ltd
Xing Hua Shun Tech (Shenzhen) Co., Ltd
Xing Hua Shun Tech (Shenzhen) Co., Ltd
Xing Hua Shun Tech (Shenzhen) Co., Ltd. is one of the leading electronic manufacturers and suppliers in china. Xing Hua Shun Tech (Shenzhen) Co., Ltd. is located in Longjing, Shenzhen city in the 2nd industrial zone. His organization specializes in the manufacturing of a wide variety of LED modules, and LED display screens. Xing Hua Shun Tech (Shenzhen) Co., Ltd. deals in a wide diversity of electronics and services which include: cell plate development, sales, production as well as services of high-tech enterprise integrating the public. The products of this organization are marketed within and out of china; whereby the organization is highly interested in the global market. The company undertakes all forms of indoor surface mount LED display, mass production and whole sale of all types of outdoor and indoor LED SMD display, naked board, cell board and sets of accessories (Albaum, 2008).
Xing Hua Shun Tech (Shenzhen) Co., Ltd. has an excellent and elegant environment and management practices. The company has enjoyed overwhelming success and leadership in market due to its concentration in quality and efficient services to its customers. The company has a high regard in professional services and the best technologies in its production. The company's products have been credited for their overwhelming high quality and utility to clients. The company has been able to integrate excellent electronic circuit design, chip technology professionals, automated production, and products reliability. These factors helps in meeting customers' need thus giving the company a potential market as well as establishment of customer loyalty and trust. The company has a very admirable mission and vision which states as "to keep a enterprise running based on consistent quality, to keep enterprise developing based on friendly and timely service, to keep a enterprise innovating based on excellent talent" (). The company is always forward looking to cooperate with everyone and brighten the world of every person (Grant, 2000).
2.0 Marketing communications of Xing Hua Shun Tech (Shenzhen) Co., Ltd
Due to the opportunities provided by the developments in globalization, liberalization of markets as well as advancements in technology; business setups are given an opportunity to enjoy a wider market. In relation with this phenomenon, Xing Hua Shun Tech (Shenzhen) Co., Ltd. is not exempted from the global market. Research and analysis of the company's marketing practices has shown that, the global market is a major target. This company is highly targeting African markets, European markets as well as American markets. Research and information from the company shows that, Xing Hua Shun Tech (Shenzhen) Co., Ltd. has had an overwhelming market in UK and South Africa. A point worth of consideration is that the quality of the products of this company is of global standards. The pricing of the company's products has also been very considerate in ensuring accommodation of a wider group of customers. Based on this factor, it has been noted that, the sales volumes of Xing Hua Shun Tech (Shenzhen) Co., Ltd. in South Africa and UK are overwhelming (Albaum, 2008).
Additionally, it has been noted that, there is a significant variation in the marketing communications employed by the company in the specific target market in South Africa and UK. The variations in marketing communications within the two countries have been attributed to various factors. This includes the socio-economic structure, the technological infrastructure, and competition among other factors. A point worth of consideration is that, the different marketing communications applied in each country has been keenly planned to ensure efficiency and effectiveness in the marketing process. The aspect of professionalism has been of great concern by the company in ensuring the selection of the best strategies (Frankel, 2006).
2.1 Marketing communications of Xing Hua Shun Tech (Shenzhen) Co., Ltd. in the UK
Research and analysis of Xing Hua Shun Tech (Shenzhen) Co., Ltd in UK has showed very comprehensive marketing communication strategies. The company has involved in a number of different marketing strategies that has contributed to its present success. The company has been very considerate of the consumer's expectations in the UK market. This is broadly based on the aspects of quality, pricing, efficiency of services among other client demands. The aspect of convenience and effectiveness in reaching the target market has also been considered in selection of the marketing strategies. The company's products have been targeted to a wider population in the UK. This is based on the fact that the per-capita and literacy levels of the UK population are very high. Precisely, the company has been practicing a number of marketing communication strategies which include the following (Cateora 2004).
- Public relations: Xing Hua Shun Tech (Shenzhen) Co., Ltd has been very efficient in ensuring favorable market relations. This has been attributed to proper communication strategies and methodologies which have been ranked the best in comparison with other dealers in the industry. The company adopts efficient and admirable communication procedures like, trade show support, sales collateral and direct mail among others. The concept of public relations has been very effective in ensuring all queries and problems of customers are handled. Customer trust and loyalty have been established significantly with the adoption of public relations (Cateora Et al 2008).
In regard to public relations, the company has been in the forefront in ensuring that all customer demands and queries are answered. The company has been very efficient in ensuring a healthy relationship with is customers. For instance, the establishment of a customer care department has been one of the key achievements of the company. Through the establishment of this department, the company has been able to receive viable information from customers regarding its operations. This involves the reporting of any complains regarding to quality, pricing or any misconduct by the companies representatives. The department has been a key factor in ensuring success of the company since a healthy relationship between the business and customers is establishment. The use of information technology in communicating with customers and general public has also been a key factor for success. In relation with this phenomenon, the company has several websites where the public and customers can post their comments. The use of email communication has also been highly adopted by company thus being able to establish a strong link with customers (Wilson, 2001).
-Sales Promotion: Xing Hua Shun Tech (Shenzhen) Co., Ltd. has had intensive sales promotions practices in the UK. Research and analysis of the marketing strategies of the company in the UK has showed an increased adoption of sales promotion. In this regard, the company has been organizing many events whereby participants go home with big prizes. The company has also been involved in giving of sales discounts; whereby regular customers and more so who purchase large volumes receives significant prizes as well as prices cuts. New brands and products dealt in by the company attract a lot of price cuts and free gifts; thus being able to attract ore customers. The company has had high budgetary allocation for the sales promotion thus being able to draw the customers' attention (Albaum, 2008).
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