Xinhua Pharmaceutical Bulk Drug Giant To Join A Battle In Otc Cold Remedies - Xinhua Pharmaceutical,

Expanding OTC Jinshan to attract the market is like a major pharmaceutical company

, has been in raw materials markets careful layout of the giant drug Shandong Xinhua also contain himself the passion for the OTC market.

2004 10 months, had been unknown in the OTC market Xinhua Pharmaceutical decided to spend 4,000 yuan push into cold medicine market, one called "Thunder Raiders", the new marketing war officially started.

"Present the more successful market operation model, the next will start the national market, and strive to create a love to play music Philippines OTC big brand products." Mid-March, Xinhua Pharmaceutical Love Music Marketing Center, Philippines Han Xiang Zhi said.

It is understood that there are hundreds of pharmaceutical preparations Xinhua many varieties, choose to love the Philippine music as a pioneer in developing varieties of OTC markets, is placed a lot of expectations and support.

Analysts pointed out that the price reduction in suffering, tender, a number of factors such as the impact of rising costs in 2004, only those OTC big brand companies to maintain a good performance. To this end, many pharmaceutical companies are in love with the bow turned to focus on developing big brand products, Xinhua is no exception.

Xinhua offensive launched cold medicine Xinhua sudden strike out for the cold medicine, love, general manager of the Philippine music marketing center that Han Xiang Zhi: Legend of the pharmaceutical industry as one of China's Xinhua Pharmaceutical, before the main business is concentrated in the area of bulk drugs, In the OTC market are not big movements, so in the past year, Xinhua pharmaceutical decision-making are proposed: "cite the strength of the whole company, the development of agents" is the thought.

Xinhua Pharmaceutical Marketing Assistant Manager Zhao Pai said: Xinhua mainly through the operation of Love is to explore a culture Philippine music market OTC market big brand new model, you can put into focus by a large spread of a product market strategy start, and the current OTC market is rapidly expanding, and establish a pillar of the brand, the current entry, great time, hope love music Philippines Ripples in still water of the cold medicine market, set off a storm.

It is understood that the success for this strategy, Xinhua addition to sufficient funds to prepare, but also love the Philippines set up a separate music marketing center, transferring the newly formed 80 crack about the OTC marketing team.

Xinhua side implementation of the "Thunderbolt Strategy" before action provided a detailed market research and analysis. According to Zhao Pai said, the true national market Distribution Issues in the next period will start in the second half, Xinhua has prepared more than 5,000 million invested heavily in the hope that love can end of the year the Philippine music prototype was built on the big brands.

Cold medicine market changing situation Three years ago, a sudden storm PPA cold medicine market order to re-conditioning it again, Contac will control the status of market leader for many years lost to a sense of health of domestic brands, the market for some time in the next return to a calm, market fundamentals are several domestic and foreign products occupy, as these companies are marketing and brand communications in the terminal to maintain an advantage, it makes the whole cold medicine market, creating a higher threshold, there is no insurmountable high input , although during the silver was the Philippine Sea King, his wife is trying to source products such as Dan, a huge advertising investment into the market, but the effect was general.

The allure of this market has not weakened, recently, a lot of companies have been very active in the cold medicine market. September 2005, Merck hopes to treat cold cough-quality products, "U.S. Min pseudoephedrine oral solution" to shake the domestic cold medicine market. The Merck announced its entry into China in the second day of OTC market in Guangzhou also came news: medicine company in Guangzhou, Guangzhou Nobel Wah Lok pharmaceutical companies to launch the "1 per cold medicine" project.

Industry is widely recognized, cold medicine market is the most difficult nut to crack, Xinhua in this regard will be much chance of winning?

by: gaga

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