Xocai (mxi Corp) Mlm Business - How To Get Chocolate Lovers Coming To You

Recently Xocai (or MXI Corporation) has attracted a lot of publicity for their healthy chocolate which is based on unprocessed cacao and acai berries

. Xocai products are loaded with antioxidants and people testify to their health benefits.

Xocai first attracted my attention because I'm a chocoholic to the core, this being the premise on which the company based their Xocai business opportunity - everyone loves chocolate! Considering the immense consumption of chocolate in countries like USA and Australia and the media campaigns focussed on eating healthier food alternatives, starting an MLM business marketing a healthy chocolate would seem to be a wise move.

With this marketing climate and the average consumer's love of chocolate you would think it would be easy to sell Xocai products and make a load of cash in your MXI Corp business. But many associates are finding it harder than they anticipated. Why?

My concerns about the Xocai business opportunity lies with the ways associates are encouraged to market the products and the MLM business opportunity. Distributors are instructed to use antiquated MLM marketing techniques like approaching your 'warm market' such as friends, family and work colleagues, and handing out samples to everyone in sight - a very expensive exercise for the associate if they receive nothing in return!
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Now, with technology, the game has changed. Today, it's not about 'selling'. It's really about efficiencies and how many prospects we can have approaching us every day. Not the other way around. It's about you marketing your product or MLM business opportunity to chocolate lovers like myself who are looking for that healthy alternative.

To do this effectively you need to learn marketing skills and techniques to drive prospects to you. No more hounding your friends and family who would rather buy their favourite chocolate off the supermarket shelf. No more handing out freebies that are costing you a fortune. To be successful with Xocai, or any other MLM business, you must become skilled in a variety of marketing techniques like the following...

1. Techniques that will enable you to get exposure of your product and business opportunity to the masses. For example, conference lines for sales calls give you an opportunity to get in front of a lot of people that truly want, need and desire what you possess.

2. Effectively position yourself as the expert.This is not just about studying your product and comp plan but you also need to become an expert in understanding your audience. Who is your target audience? Is it just chocolate lovers?

3. Internet mastery. This area has huge potential. It's an explosive tool but just like any other tool in your back shed you must know how to use it properly. Having a website isn't enough. You need to know what to have on it and how to tap into the mind of your prospect. Most importantly, you must know how to get targeted visitors to your website that already want and need what you have.

MXI Corp. has developed a revolutionary healthy product ideal for today's market with their Xocai chocolate line. Growing a colossal sized Xocai MLM business with such a marketable product is simple, but associates must become marketers and use sound marketing techniques to make it happen. To learn more about top marketing tools and techniques read below.

by: Ruth Webster

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