Xugong Truck Company Development Strategy: Rose To The Challenge Is Not Back!

The face of the central development opportunities of expanding domestic demand

, strengthen confidence, and the group's "unwavering three goals" XCMG Truck The company's development strategy to make detailed plans:

In the "product diversification, international market" under the guidance of the development strategy to speed up "three industry" scale, market-oriented production, further strengthen the R & D, process optimization, quality improvement, innovation management, staff systemic aspects of team building, comprehensively enhance the core competitiveness of enterprises.

Innovative technology training model, constantly improve the product type spectrum, and promote the development of core technologies. Speed up the training and talent that the construction project with the University Cooperation To foster the company's proprietary technology talent. Reasonable arrangements for adoption and deployment of more work, send technicians to go to the market for technical personnel to visit and participate in learning opportunities to understand the market as soon as possible to grasp the direction of product development and technical essentials. According to the company strategy and the new factory layout, carefully combing the four major product lines, adjusting work thinking and focus. For the export situation, the focus of development for the export of Truck Crane And continue to perfect the product-type spectrum and broaden gradually to large tonnage, a large working range, multi-section arm development, the formation of the embryonic form of the fourth generation of lorry-mounted crane; Aerial Vehicle Product spectrum series as soon as possible, continuously improve product reliability improve; continue to bridge inspection vehicle to improve the spectrum of product type, to improve on existing products, new generation, improve product performance and reliability; sanitation equipment around the "one-stop two vehicles "The sanitation trash transfer program, to further improve the program product-type spectrum, continue to train removable Garbage truck For product development.

Vigorously marketing process management, enhanced product service features to create the service brand. Marketing efforts around the 2009 sales target to implement the "six arrested", that is grasping channel construction to ensure smooth sales channels; grasp market orders, to ensure the target completion: recaptured shall strengthen the management of accounts receivable; grasp of basic management, the exercise style; grasp market planning, to ensure that innovative marketing ideas; grasping service management, service brand. Through the marketing department to enhance the overall efficiency, a comprehensive index to promote the smooth operation in 2009 to complete. The General Assembly adopted the form of marketing and unified marketing ideas, clear goals, strengthen their confidence; further strengthen the project team management responsibility, strengthening internal assessment management, to create a good fight tough, brave heart, the marketing team; to strengthen the new market of new products (sanitation vehicles, aerial vehicles, bridge inspection vehicles) to expand efforts to add new growth points; increase the channel construction, and to ensure that control of market information, the dealer re-evaluation and contract, straighten out the dealer channel; in individual markets to one by one focus on the development of influential customers at the core user, affecting the surrounding users and promote the market share of the individual. Innovative means of sales promotion, full use of exhibition, in cooperation with the automobile trade products company tour, etc., and constantly improve product image; increase the key areas, key customer marketing efforts to guide business people to establish close cooperation with customers; persist the "service-oriented office, service station service supplement" ideas, pay close attention to service management, service management standard for innovative, streamlined, build customer profiles, to introduce competition in the internal assessment mechanism, and continuously enhance its services contingent, to create a special service with Xu.

Vigorously promote the production of management information to promote the smooth logistics and production scale upgrade. Further expand the production scale and product mix continues to diversify the case, given the company's multi-variety and small batch production model in guiding customers through the delivery time and work incentives and other aspects, the product focus to a small number of several varieties, eliminate the factors of production can improve the unfavorable factors, gradually the size advantage of superior products to further expand production capacity. Speed up the ERP system management, to achieve all the resources within the scientific enterprise integration, procurement, production, cost, inventory, financial and other sectors orderly planning and resources to achieve the best combination of production in the digital management platform and then a big upgrade . Meanwhile, inventories increased for reproduction because the adverse effects of strict control of production inputs, so that their unified planning and use of resources, reduce inventory, speed up capital turnover rate, reduced feed efficiency be raised, through the establishment of important materials information database , real-time control materials market conditions. Actively create the gold supply chain, preferred suppliers, to ensure product Parts Quality, and core suppliers to establish strategic alliances to achieve win-win cooperation and sustainable development. In addition, the solid parts of the outside good agreement, outsourcing research, bidding, etc., according to market demand to determine production planning.

Xugong Truck Company Development Strategy: Rose To The Challenge Is Not Back!

By: xxyxy

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