Yair Shalev- Celebrated Email Marketeer

E-mail marketing is a form of direct marketing which uses electronic mail as a means

of conveying and spreading commercial and fundraising messages to an audience. Yair Shalev is an esteemed and celebrated personality in the field of email marketing. In other words, it covers every email that you send to a customer, a potential customer or a public venue. Yair Shalev specializes in email marketing campaigns, tactical advertising consulting and creative design solutions.

Email marketing is becoming very popular these days primarily because sending an email is cheaper than other forms of communication. Email lets you deliver messages to people. On the contrary, as far as websites are concerned, people have to endeavour hard to reach the messages that the websites want to convey. Email marketing has proven as a successful means to build internet business for those who do it, but primarily do it right. Yair Shalev is one such person who is famous for professional expertise in this field. Yair Shalev specializes in enabling his clients deliver both effective and measurable email campaigns to their targeted audience. Yair Shalev is the person who needs to be given a ring for sure, if you want to get started with email marketing. Yair Shalev will provide you an answer to all your email marketing related queries.

Email marketing basically refers to sending direct, promotional mails to capture the attention of new customers or to cajole the existing customers to buy again. Email marketing is another way of sending emails so as to encourage customer loyalty and enhance the customer relationship. The three main forms of email marketing are direct mail, sending people a print newsletter, and placing advertisements in subscription magazines and newspapers.

But it is not all that hunky dory. It always cheaper to send messages to umpteen email addresses rather than thousands of postal addresses. But, it's not that simple unfortunately. Many complexities are involved in designing and delivering email messages to the right people or the targeted audience, then getting them to read those messages and respond to them and then for eventually measuring and analysing the results, you need permission.

Responsible email marketing is based on the idea of permission. This is a complex issue and the subject of intense debate in the marketing community.

Essentially, you need an email address owner's permission before you can send them a commercial email. If you don't have this permission, then the recipients of your mail may well regard your message as spam; unsolicited commercial (bulk) email. Obviously, you don't want to send a spam. It can be hazardous to your image which will be in tatters, thereafter. Your email accounts will be closed and your websites will be shut down, in the doldrums.

So, it is not as easy as it seems. But, Yair Shalev has carved a niche for himself in this field and you can surely seek his aid to establish a strong foothold yourself in the field of email marketing.

Yair Shalev- Celebrated Email Marketeer

By: Yair Shalev

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