Yangtze River Delta: Wenzhou shoe enhance the brand's national radiation point - Hangzhou Bay Bridge, shoes, Wenzhou shoes - footwear industri

Yangtze River Delta: Wenzhou shoe enhance the brand's national radiation point

- Hangzhou Bay Bridge, shoes, Wenzhou shoes - footwear industri

Hangzhou Bay Bridge is scheduled at 11:58 p.m. on May 1, 2008 the opening of trial operation. The bridge will shorten the road between Ningbo to Shanghai more than 120 kilometers away, and this move into the Greater Shanghai, Wenzhou shoe provides greater convenience of traffic on the Yangtze River Delta will enhance the brand of Wenzhou shoe point of national radiation.

To rich, first access, location, location, or a lot! Terminal is a battlefield rob customers, competition is still Wenzhou shoe enterprises an unavoidable topic. Yangtze River Delta city of shop rents are high, to find a good shop, shoe shop to make make more money, is not easy, for Wenzhou shoe, the current competition is stressed that the terminal is king, harmony key to success, then Wenzhou shoes The success of these brands, such as Aokang , Red Dragonfly, Italy Erkang, Kangnai, spider king, here is how it all show?

1, Shanghai, Wenzhou shoe strategy: the "encircling the cities" send forces to Shanghai

In Shanghai during the visit, the author obviously felt the extraordinary charm of the Yangtze River Delta economy, and only the Shanghai Songjiang District, a street of red dragonflies have two pairs of the specialty shops, boutiques Aokang also have several shops, Jie Hao Red Dragonfly and Aokang also next to follow up where the first analysis of the leading brands Brand Jie Hao Aokang and follow-up attack Shanghai market initiatives:

Aokang: According to public information, Aokang of "encircling the cities" and "feelings about suburban, urban talk about the brand," marketing strategy, has been around for several years to keep 100% of the high growth rates, this development speed to make the company sit tight in the first branch Aokang country. To adapt to the needs of the vast Aokang Shanghai market, the Shanghai company originally moved to the warehouse address Jinshan District, the establishment of an area of approximately 3000 square meters of new storage as a logistics base, beginning the Aokang Shanghai company operating speed of the new prologue, thus increasing the pace of opening stores. Aokang today by sports marketing generous not only to achieve homogeneous than the domestic market, but also to achieve a qualitative leap in the international market, which market performance in the Yangtze River Delta is more prominent, to become the leading brand of Wenzhou shoes creative force.

II, stationed in a prefecture-level cities, the downtown business district, multi-shop, a good shop, good image, so that shops can be distributed as terminal, such as media advertising effects, to demonstrate the viability of the brand with strong brand position.

To kind of radiation around the shop list, showing extraordinary brand viability and competitive position, strong Wenzhou shoe enterprises and high-end shopping centers through Cooperation Or the kind of list, flagship store development, to build the case to achieve their own in a market such as Shanghai, Ningbo, Hangzhou and other cities of the base, set up in Wenzhou Shoes Brand strength and image. Jiaxing case

as reflected on the more typical situation:

Jiaxing is a typical level in the Yangtze River Delta city, is the center of the Yangtze River Delta cities, local giants?? South Tower, were both wearing dream Stores Format, also Hexing Road, Zhongshan East Road, thrift Road and Jianguo South Road, Jiaxing street store is one of the consumer sites. Wenzhou shoes, Aokang better sales, excluding sub-brand, dual Aokang stores have two shops, department stores Yetai South Building, there are special room 1, downtown business district a total of three stores, Through more than shop, the shop not only activate the internal resources, but also competition to grab more sales opportunities to meet different consumer needs, this city of more than one form of store-level, especially in a city of great significance . Therefore, Aokang shoes in Wenzhou, a city brand and set up a leading position, can be considered in the long-term efforts to stabilize the heel in the other, such as Kangnai, Red Dragonfly, etc. are also competing here in due course the market share, with the regional advantages and increase consumption, brand awareness Jiaxing were relatively strong, therefore, Wenzhou shoes need to improve on the hair of brand strength.

The main shopping district of Hangzhou as the center is WuLin northbound commercial circles and in Yan'an Jiefang Department Store (Solution 100) as the center of the extension of An Lunan business cycle. Yan'an Road prosperous commercial circle shop rent of 100 million or more years, investment in high rents, shop operators to break even or profitable short-term is unrealistic, but the red dragonfly set in this flagship store, once at 3:00 p.m. half-shift changes, I see in the stores, dressed in uniforms of red dragonflies staff, a total of more than 20, with the entrance hall the atmosphere atmosphere, really make people focus on the red dragonfly shoes enjoy great cultural impact! Aokang in Yanan Road North shopping district has opened two stores, one of the launch in 2008 of double Olympic facade a new image store, so you can drive around the area of radiation and set up shop, its far-reaching.

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