Yard Security Signs Advertising Value

The yard security sign is the best advertisement for the home owner

, because the sign communicates to a potential burglar that this house is protected. Since most criminals are opportunistic and will gravitate to the path of lest resistance. These home thievess will not attempt a B&E because of the security devices in situ in a home. Most burglars do not want to be caught they will move on to a home that does not have a security system.

The yard security sign is not only a good thing for the home owner, but is also a great advertising tool for the security installer or dealer.

The question should be asked; what makes the yard security sign beneficial to the security dealer?

The answer to this question is the cost of the yard security sign as an advertising tool is much less expensive than other forms of advertisements. Most yard security lawn signs purchased in bulk may cost on average for 1 or 2 colors from $1.95 each on the high end to a middle price of .99each. (Note quantity and number of colors makes the price higher or lower) If a yard security sign is placed in front yard of a house and visible from the street the typical yard security sign is in place for 3 years. If we include the stake and attachments to affix the sign to the aluminum stake the sign would cost using the highest price point 2 colors purchasing 125 signs approximately $2.95each not including the labor attach to sign to the pole or to place the sign in the ground.

For each yard security sign placed in front of a clients home for a period of 3 years the advertising cost per day based on the above cost for each sign is $.0027cents per day. The yearly cost of this advertising piece is $.99cent per year and the total 3 year cost would be $2.95 for the entire 3 years of advertising exposure. Of course if more signs are purchased and the unit price of each sign would be lower, then the advertising investment would be much lower.

The cost of other forms of advertising such as yellow page, radio and magazines are significantly higher. This is why the lowly yard security sign is used by most every security dealers and installers in the home security industry. There are not any other advertising mediums that are more cost effective that the yard security signs for the burglar alarm industry.

Even the very large and well funded companies who sell and install burglar alarms systems have the means to use many different types of media advertising. Even these companies see the value of using the yard security sign as an additional way to communicate brand awareness.

So for the small entrepreneur who is not well funded the yard security sign and the window decal becomes a very important way to advertise their services. The beauty of this that most customers who purchase a home or business security system demand that the installing company, also install window decals and yard security signs.

For a business the best way to increase your sales is through referrals, from current customers. The yard security sign is not only a deterrent to would-be burglars, but also is referral because the home owner is advertising your service for you.

The next article we will look at: Decals and Labels, whats the difference?

by: Mr. Decal

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