Ye Qiaobo: Sports intermediary market regulations should be introduced as soon as possible

Ye Qiaobo: Sports intermediary market regulations should be introduced as soon as possible

3 sports award will continue to lead the selection and management of the subject of star athletes, in fact, Tian Liang incident not long ago had attracted public concern, and early Junxia, Chen Lu and other famous have a similar experience. Told the media, the former famous athlete Ye Qiaobo, said she thinks sports functions under the existing mechanism should this new initiative.

Ye Qiaobo said sports agent activities are an integral part of sports, especially in the enterprise by the state-run sports to do the process of physical transformation, but also need to standardize the intermediary market. With the 2008 Olympic Games in Beijing approaching, the bridge building effective imperative.

Her view: the sports market at present there are many unresolved issues, above all laws and regulations lag, lack of scientific definition of sports agency. China's sports team or individual intangible asset yet to establish a complete assessment of the technical system, the administration is still involved in the operation and management, resulting in terms of "displacement." State financial commitment to the athletes train year-round funding, then threw himself into the athletes training and competition can be described as "a mighty force in single", as "high-risk, high investment, low return" of the "pyramid" competitive industry. Meanwhile, the athletes still in the flower of youth a better time, we must face the retired and low culture, disability, studies, employment, treatment and other issues. How to define the relationship between the distribution of benefits, ignore or avoid this phenomenon, will be detrimental to the activities of intermediary organizations, but also not conducive to government supervision and management of the intermediary market.

Second, the current intermediary market disorder, poor run channel. Some very famous sports stars, in order to exercise the limited career for more benefits, often unilateral contract with companies or others. Objectively, this behavior reflects their own values, to obtain greater returns through commercial operation, the development of such intangible assets is not purely a waste of words, certainly it is different from depletable assets, the development of more future generations to enjoy the less. Therefore, as functions of the department, if rigidly controlled or prevented, sports stars will lead the way to detour or avoid the corresponding one to influence the training and competition, two functions has not been due to return, three years adversely social implications.

Third, the lack of professional intermediaries. At present, one of the few sports agents, high-quality professional broker is very few, most are part-time advertising. The sports agent is very broad category, there is a very professional brokerage activities, such as: large-scale sports agents, players join and transfer, business development, value assessment, which is facing sports agency to expand the scale of the development, improve the quality of the double task.

Ye Qiaobo told reporters that she thought should regulate brokering disorder, arbitrary functions, the behavior of star drift, you must proceed to develop a "broker Act" and other relevant laws and regulations and policies, specifically qualified sports agents, business scope, Code of Conduct, etc., by means of the Sports Agency monitoring activities into legal proceedings to form a complete code of conduct for intermediaries and brokers the legal system so that agency fair, just and open provision of professional services, open investment in sports sponsorship has been closed this fan long gate, otherwise, there will Liang, Liang Zhang, etc. The same is true.

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