Yili Group Chairman Gang Pan Interview: Interpretation Of "erie-style" Competitiveness -

"Erie can quickly achieve major growth after the Great Depression

, causing the entire business sector. 'Erie style' competitiveness worth examining in and explore."?? CCTV "Commercial Road" column

3 11, China Dairy Leader, Yili Group Chairman of the board Gang Pan , Invited to appear on CCTV "Commercial Road" column " Two "Special report, talked about" Erie-style "competitive, Yili Group about how the system continued to rely on milk-building innovation and advanced technology to win market opportunities, build quality assured profound meaning. CCTV in the Pan

interview just a month before receiving the January 20, Yili Group announced the official release of the Yu Ying: 2009, Ely led the industry in the fast out of the industry turmoil, is expected to exceed year-round level performance, great win ending, still on top of industry first. And as early as May 2009, Yili Group Expo success in hand, as the only one of China's Dairy Expo meet standards for World Expo Dairy products Enterprises. Following the Olympics, the Yili again on behalf of Chinese enterprises stood on the stage of the world's top events.

When the host asked, and so how to achieve outstanding results when Pan had just summed up the words with the following answer: "milk-off, technological innovation, sustainable development."

Needless to say, whether it is just me or Steven Erie group knows how to milk the importance of the dairy industry as "trade routes" in the comment given: "For Dairy Enterprises, security is the lifeline, and for dairy safety, milk is the lifeline. Erie ranch holdings currently own ranks first in the country, which to some extent become the Erie made such a solid foundation for outstanding performance. "

From the development of the early days of Yili Group has been regarded as a complete milk dairy industry chain development of one of the most important part. Erie began in 2006 a national milk strategic layout, 2009, Yili Group has owned the Hulunber, Xilin Gol, Xinjiang Tianshan milk with three gold, became the sole owner of high-quality milk, milk companies honest.

In the program, the reporter went to Inner Mongolia Prairie, personally visited the ranch visit Erie and Erie with a video camera recorded the whole process of milk production?? From the pasture before entering the careful disinfection of the production process of aseptic canning ; from the modern production plant to the standard strict inspection and testing department ......

"Whether Erie quality pasture, or modern production workshop and see all this, the Erie can continue to lead the industry in service again after the Olympic Expo in hand, appears to be reasonable among all."

The lens display pastures, but more than 800 Erie existing in a high-quality pasture. In the interview, Steven Erie has just unveiled a more strategic planning the construction of new milk, which in the current foundation on which to build more than 800 different sizes Ranch, now the plan has been implemented step by step them.

How can we better ensure product quality, Pan Gang, said: "On the one hand increase investment to upgrade technology, improve the testing standards, improve the back chain, to ensure that each product's safety and health; the other hand, continuous efforts to explore the most demand for the development of China's dairy milk construction management, continue to build the "golden milk"; At the same time, we must continue to be technological innovation, enterprises can achieve sustained development. "

Pan just an example: by the end of 2009 Yili Group, China's first breast-built research database. Before that, Yili Group has spent 5,6 years to collect 40 million mothers in milk samples, research, analysis and useful in guiding the formation of scientific data. Do core purpose is to locate and produce the best growth and development of China's baby Milk powder . For such a long time to spend, so much the cost to carry out such a technical innovation, Pan just that worth it, because "this is not a company's competitiveness can be used to buy, and this is the" Erie-type "competitive essence?? practical work, sustainable development.

by: gaga

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