You May be Doing Harm To Your Site By Making These SEO Mistakes

Many new SEO marketers make the mistake of ignoring the on page optimization of their site

. If you want to optimize your site, you have to do more than build links, you also have to know how to construct your site and what kind of content to publish. For example, if you want to get ranked for certain keywords, then these must appear prominently in your site's content. You have to take into consideration the title tag, the heading tags, the keyword density, etc. The on page SEO of your site depends on attending to these and other tasks.

To get the most from search engine optimization, you must implement both and and off page strategies. Good content and keywords by themselves aren't enough either, as you also need a certain number of relevant backlinks to your site. So it's important to look at it both the ways and to understand the science behind SEO. You also have to be willing to test various techniques and make changes when it's required. Since the search engines periodically change the rules and formulas, you also have to be open to trying new techniques to keep pace.

One way to get an advantage over your competitors is to be ready to experiment with something new, no matter what area of SEO it involves. You also should be aware of the mistake of thinking only about outbound links and failing to make use of internal linking on your site. The search engines are impressed by sites that make good use of internal linking (such as Wikipedia), so you should do this as much as possible.

As the search engines favor sites that are the most useful to visitors, it impresses them when your internal links enable people to efficiently move to different areas of your site with ease. It isn't complicated to accomplish this, as you simply have to decide which pages you want to link together and put your keywords in anchor text. When you do this, of course, it has to be done in a way that makes sense. The idea is to make your internal links easy to follow and user friendly, so both your visitors and the search engines will be satisfied.

Don't make the mistake of leaving images without the ALT tags. Be sure to include ALT tags on all of your images on your site because search engines count them as important to have. The underlying reason for these tags is so that your readers can tell what an image is about while it is still loading. However, it can help you with your search engine rankings. When you put keywords in the ALT tags, be sure that they are readable by search engines and human readers. So if you want your search engine optimization efforts to get you lasting results, it's important to keep these mistakes in mind so you don't make them without knowing it.

You May be Doing Harm To Your Site By Making These SEO Mistakes

By: Dario Montes de Oca

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