Google is one of the most desired search portals all over the world. It is looked upon as the ideal place to explore for any search. Youtube is a Web site for uploading and viewing various sorts of videos. It has recently gained a lot of fame as people are uploading all kinds of personal and professional videos. It was purchased by Google and for that reason Youtube has an extremely high rank in Google searches. So, essentially, if people must get a good ranking in Google searches, they need to acquire a high ranking on Youtube at the same time. Google video search is undoubtedly becoming a widespread target for e-marketers. For having the ability to appear on the first page of Youtube, individuals need to make their videos one-of-a-kind and worthwhile. It is essential to put a lot of thinking in selecting the title of the video, the subject matter and the description. The video should really be relevant to the title and really should be of high-quality. There should also be useful subject material in the video or else it could be considered a waste of time. Important keyword phrases should be used within the title and description to highlight the content of the video. The video should likewise have suitable language and tags. If these parameters are met, the video will have a lot of visits and will get high ranking. Youtube carries a high positioning in Google searches and in the event the video ranks high in Youtube then it can also rank high on Google. The primary tactics which are generally utilized to rank high are back linking, key phrase application and video optimizing.