YouTube and You - 5 Helpful Hints to Impressive Videos
YouTube and You - 5 Helpful Hints to Impressive Videos
1. What is the purpose of your video?
The majority of YouTube videos are pointless to nearly all of us. I'm guilty of doing a bunch of videos of my dog being a dog. I post them meant for relatives and friends to watch because I like the little guy. My YouTube channel is "mrkimb" if you want to get an idea of what I am talking about.
But when I produce a marketing video I keep a distinct rationale in mind. I could direct the viewer in the direction of my blog. Toward a money page or squeeze page. Or have them download and read a free report I've written.
2. Do your best to make the video brief.
So many folks ramble on in videos Don't do that. If you have a tendency to run off at the mouth, jot down a script and stick to it. Keep monologue under 90 seconds to begin with. As you improve, you will be capable of saying more in less time. Think, Television advertisments. They say a lot in just 30 seconds.
3. Put some air behind those vocal cords of yours.
If you speak in a monotone and seem as though you're in a daze, a good number of folks will click off your video in a second. And, if they do make it to the finish, it will be your painfully monotonous voice that will stick in the mind, not the meaning of your video.
I'm talking from experience now, I possess a somewhat low voice and am inclinded to talk in a monotone. I employed a voice coach and we worked on my tone of voice over the phone. He was able to listen to my voice and shared with me what I had to look out for and how to fix it. His coaching was a bit high-priced, but well worth it.
4. Be Entertaining, enlightening, perhaps even a little controversial.
I watched quite a few videos yesterday in preparation of writing this article. A couple of the videos were nothing more than a big shot reciting his Clickbank income totals over the past two years, how uninteresting. I wanted to shout, "I'm convinced you are proud of how well you're doing So share it with your mommy. However, tell me how you became successful."
If you don't go along with the status quo, tell us. Do not be frightened to make waves in a niche. Your seemingly little wave could have your video go viral and turn your marketing and advertising world upside down.
5. Give them a clear call to action.
Look, putting your URL across the bottom or the top of your video is not a call to action (it's also not a terrible idea). Use your voice, be sincere, be sincere and ask people to do what you wish for them to do. That is a call to action. Don't be passive or apologetic in asking for the sale or whatever it is you want your viewers to do, people will welcome your leadership.
Don't make people guess at what you want. Zig Ziegler said, "Don't be a wandering generality, be a meaningful specific."
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