YouTube fortunes of traditional media into the local journalism unknown-YouTuBe, media, network - network broadcasting industry

YouTube fortunes of traditional media into the local journalism unknown-YouTuBe

, media, network - network broadcasting industry

Integrated Sina and foreign media sources, Google membership a large number of articles retrieved by selling advertising, has become a news industry, a force, but also to the press brought the pressure of survival. Now turn to YouTube to the local TV station To exert the same pressure. Themselves as "the world's largest information platforms" YouTube has created "the news around you" service, can provide the user geographic location where the news. YouTube now has the help of dozens of news sources, providing the user location information, and is ready to further develop thousands of content sources.

YouTube said it will help television stations and Cooperation Profit partners to create new sources of revenue despite the current run is not clear. However, the media company has the necessary caution. Know how to profit from the Internet, television is still rare. YouTube is perhaps one of their competitors.

So far, YouTube provides most of the news based on user location from non-traditional news sources, including Radio , Newspapers and universities, as well as San Francisco VidSF such news services. VidSF founded by three friends, who look down full of fire and the crime news, local television stations, decided to set up VidSF. Founder of the blue. Fall (KieranFarr) said, YouTube is all the information provided equal opportunity.

Professional news organizations signed Launched this spring, "the news around you" service into the news just YouTube Video Business part of the plan. YouTube invited GoogneNews this summer's 2.5 thousand a news providers provide their own video, and promote from the United States Broadcasting News Channel, Associated Press, Reuters and other news video.

YouTube in this year the main push at the website of breaking news, including the Iranian people used cell phone cameras and uploaded the video section of protesters. But now, the localization can not be replaced temporarily news video Print Media or local TV news.

To date, nearly 200 news media and YouTube signed a contract to provide news videos to the latter and to share advertising revenue. Also, Google search results will show YouTube videos, which will help to expand YouTube's audience group.

YouTube unique visitors in the United States a few months up to 1 million, only such coverage would make it Marketing A powerful tool to promote and become a potential embattled rival media company. Classified ad spending in recent years shifted to the Internet led to most of the local media markets are the brink of extinction, the plight of the auto manufacturers compression advertising expenditures, and increasing news and entertainment channels, these factors lead to these media companies are faced with numerous difficulties.

At the same time, YouTube after Google bought it after three, the still not succeeded in profit. Out of copyright considerations, YouTube can not upload the video business amateur ad placement. YouTube has a number of professional content partners with the signing, by the video commercials to profit. News is a good choice. Local media consulting firm AR & D senior vice president Terry. Heaton (TerryHeaton) said, "Google is only by cooperating with local media and make revenue-sharing, to make a profit."

Google in June this year expressed satisfaction with the development YouTube, and that the site will be profitable in the near future, but did not give a specific time.

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