Youll Never Beat A Classic Promotional Pen Is Still The Original And Best

There are a lot of options, these days, for the company wanting to promote itself to existing customers and new clients

. Badges, stickers, magnets name it and therell be a promotional item out there that fits the bill. What happened, though, to the good old promotional pen? It was the original, it was the best but is it still around?

Yes, is the answer to that one emphatically, diversely, still holding competitors at bay after years at top spot. Promo pens have always been popular because they can be slipped into a pocket; dispensed like business cards (only business cards that actually do something useful) on the hoof; given away to special clients (i.e. everyone, but dont tell the special clients that); and, of course, even written with. Even in the digital age, everyone needs a pen sometimes and every time they grab hold of their promotional pen, theyll remember the company that gave it to them, and the business that company does.

Useful objects, personalised for promotional purposes, work a whole lot better than useless objects personalised for the same reasons. Think about it this way. A useless object is one that has no clear function in other words, a thing whose reason for existence is pure and simple marketing. Something squishy with eyes, for example. A lot of promo logo tagging is done on the kind of thing one used to get in party bags when one was a child: and has roughly the same lifespan in terms of interest and engagement. By the time the kids get home from the party, or the reps from the meeting, that boggly thing with wavy arms and a little company logo on it is in the bin. A promotional pen, on the other hand, which falls into the class useful, will be carried around until it runs out of ink. And its a pretty safe bet that at some point during that life span, its holder will need something from the company that gave it out and will call them, because the pen is there to remind them of people who can perform the service they require.

That pen, and all the other promo pens in the world, has a function besides simple advertising. Its a pen. It writes. All the flashing doohickeys in the world cant compete with that. After all, who wants a flashing doohickey anyway? It looks pretty funny at the conference, trade show or meeting but when one is trying to take it home on the train its just annoying. No; the promotional pen is the only way to go, if a company is serious about giving its clients and customers something other than a business card to remember them by.

These days, of course, there are more varieties of promo pen that there are types of daisy. A giveaway pen doesnt have to be something cheap and plastic: it could be metal, silver, multi pointed, multi function anything at all. Go for the promotional pen that fits with the company image and youll score simple, easy points with everyone.

by: BPMA Sourcing

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