The Pepsi game is the new game during the correct season for the Indian people
. The game is based on the recent commercials of Pepsi which is telecasted during IPL season 3. Named the Youngistaan contest, this has helped Pepsi grab the attention as well as the money.
The rules of the game
This game can be played online on Pepsi Youngistaan's website and even on mobile. The Pepsi quiz contest was a free online contest. Prizes worth 50 lakh Rupees can be won. The game is divided into three levels while the first level got finished on 7th April the second level on 14th. At all the three levels, Pepsi Youngistaan WOW contest's first 35000 correct entries will win Rs. 50 talk time on their cells and other correct entries beyond that will win a free song download. To win the bumper prize of 50 lakh, you are required to give correct answers at all three levels and then answer a tie breaker question or slogan. Ranbir Kapoor will select the best answer and winner will get Rs.50 lakhs.
The campaign
The youngistaan ad which came to be known as the Pepsi The Game' was also a huge success. It showcased two bollywood stars- Sanjay Dutt and Ranbir Kapoor. The ad was made dramatic by showing the fight between the stars and thereby increasing the spirit of the game. To promote the youngistaan contest, Sanjay Dutt had come as a commentator on Extra Innings while Ranbir Kapoor had a live FaceBook chat with his fans. Sanjay Dutt plays the role of game master who challenges Ranbir Kapoor to grab a Pepsi from a castle overcoming lot of challenges. A huge amount of money has been spent on the making of the sets and other technical aspects of the game.
Innovative strategy
The youngistaan contest was an innovative strategy that changed the rules of advertising. It worked extremely well as a campaign and accumulated millions of profits. Pepsi's reputed brand name and integration with IPL, has enabled it to attract a lot of youth. Pepsi once again acts as a trendsetter by bringing together gaming to TV advertising for the first time ever.