Your Cpa Website Design And Keyword Optimization

So you have a CPA website, but what do you do to get more potential clients to view your site

? The best next step would be to optimize your keywords.

When you start looking into marketing your firm with your website, there are certain terms you hear over and over again. One of those terms is "keywords". You hear internet marketers talk about them a lot. Even if you have heard the term before, there may be some questions about what these do.

Here is a quick overview of keywords.

Basic Definition

At the most basic level, keywords are the words a user types into the search engine to start a search. If a promising client wants to find your firm, they might type "accountant" in the search field. Selecting the right keywords is very important. For your CPA website the best keywords are most likely your location, the services you offer, and the name of your firm. Of course there are as many variations as there are services that you offer.

Keyword Importance

Think of keywords as your gateway to possible clients. You need to understand what people are searching for to find your services. When you do, you'll know better what lures them to your website.

Basic Keywords

Your location and services that you offer are some of the first basic keywords that you want to use for your website. Start by making a list of all the services you offer. Now combine each with your location and you have your basic keyword choices for your website.

Using your location as a keyword is important. Use your town/city and the abbreviation for your state (this is just how most folks search). It's not a good idea to try to compete nationally for a keyword like "accounting" without professional help. You'll lose. It's likely that there are already too many well optimized sites on the first page of the search results for that term. If you optimize your site to your town plus that same keyword, however, you're competing for a much smaller market.

For Accounting Websites the strongest keywords would include "CPA", "Accounting", "Tax Preparation" and "Accountants". For some markets these are good keywords when combined with your town and state, but if you're in a particularly competitive market like "Tampa, FL Accounting" or "Atlanta, GA CPA" you'll find yourself at a severe disadavantage. You're competing with some firms that got into the game long before you. If this is the case you should choose more specific services. Elaborate on these keywords by making the terms more specific to what a potential client might need. An example could be a list of keywords like, "Philadelphia tax services accounting." Use a spreadsheet to stay organized with the terms you generate.

Using Keywords

At the very least, use your keywords a couple of times on certain prime pages. An example is your home page. The home page should have the keywords of your primary service and your location somewhere in the text.

Once you have customized the home page, move onto your firm profile page and include some keywords there. Once you have customized these first two pages, move into individual service pages and make sure your location is included within the pages text.

There is a lot more to using keywords - but including them in your website pages' text is a great first step.

by: Brian O'Connell

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