Your Fortune Cookie In Internet Marketing
Have you ever anxiously cracked open a fortune cookie looking for the treasure inside
? Did you know that one fortune cookie company can make as many as 4 million cookies and distribute over 5,000 fortunes a day? Imagine if you could replicate that kind of distribution scheme in your Internet marketing plan, the ratio of leads would increase exponentially.
Let's look at this from another point of view, the Internet is like your personal fortune cookie. It contains people from all walks of life, all over the globe who are interested in buying online products and services. Many of them are income seekers who are looking to make money online. They don't have a lot of money to invest but they're willing to put in a bit of time and effort.
In a 2012 survey, 52% of Americans want to find alternate source of income but have fears regarding fraud, scams, and bad investment decisions. Thus, with Internet marketing that can cost next to nothing to get started, the chances are high that you can make money online.
However, like a fortune cookie, you have to be willing to crack open the treasure to get to the prize. With internet marketing, you must work hard and be ethical in all your dealings with customers and clients. This is especially important because ones' online reputation is the key factor that will make or break someone. Plus, it's so easy to get bad feedback as an online marketer because of blogs, chats, discussions, testimonials (yes, there are negative testimonials), and word of mouth.
Like the idea of a fortune cookie, there has to be an appeal to your product that would attract a continuous flow of business. It's either a product that is used regularly or a product that crosses over age, gender, class, race, and education borders. With this kind of product to market there's no telling how far you can go!
Just like a company will have several tools to market and promote their product line, you should have a few tricks up your sleeve as well. Expert marketers will recommend that you expand your arsenal by staying in touch with other marketers, attending conferences and reading up daily on marketing. However, the single most determining factor is creativity and determination.
Using the Internet means you have more leverage in being creative without spending hundreds of dollars however the competition is fierce and outdated marketing methods that used to work previously, are not going to work now. Instead, you have to compbine old-age favorites like articles, press releases, blog commenting, forum posting and combine it with display advertising and even social media marketing. In addition, you have to delve into video marketing and always make sure that all videos, images, color, and content are benefit laden, fresh and original. In essence, they must entice people to buy.
Why go after the internet marketing fortune cookie if its so competitive? If you're good at what you do competition won't matter and you will succeed. In fact, affiliate marketing is one of the most stable careers you'll find. Simply because there is a need for it and companies are willing to pay for it! Those that succeed work smart win big. So, get started with affiliate marketing today. Just like those fortune cookie making companies that are earning a fortune, you can too! The only difference, you won't have to bake, store, manufacture, or handle problems instead you simply market to the right audience, collect the dough and run!
by: Egidijus Andreika
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