Your Free Advertising Agency: Promo Products and Brand Marketing

Your Free Advertising Agency: Promo Products and Brand Marketing

Promotional products can be a very useful and effective tool for company branding and advertising, and if used correctly and efficiently, can become your own private advertising agency. Brand marketing with giveaways are especially appreciated during the holiday season. A shopper enjoys being given a gift even as they are purchasing a gift for someone else. The most common promo products are pens, mugs, magnets, and t-shirts, but the world of promotional items is so much bigger than that.

Promotional Products

Notebooks/notepads/journals

Calendars

Umbrellas

Mousepads/flash drives

Novelty chocolates and other candy

Card holders

Packpacks/duffel bags/other traveling items

Hats, caps, and scarves

Personalized water bottles

Cosmetics

Flashlights

Calculators

Pillows

Flip-flops

Kickballs

Shot glasses

Why Brand Marketing?

1. Familiarity & Building Trust

The reason promo products are such effective means of advertising is because they create a familiarity of your company and branding with people, and people by nature are more likely to gravitate toward and trust something that is recognizable to them. Brand marketing constantly keeps your company running in the background of your customer's minds, which is the job and purpose of any good advertising agency.

2. Products Never Stop Advertising

Branding and promotional products don't disappear after a big advertising campaign. Eventually (and usually because of financial restrictions) companies have to scale back on their marketing campaign. Eventually the holiday shopping will be over. But regardless of the changing times and available funds, the promotional merchandise that was handed out will be the gift that keeps on giving back to you and the health of your company. Assuming you invest in a quality made promo and other branding products, think of these as mini advertisements scattered around in your community. They may have found new homes in other places of business, private offices, family homes, or cars. And these quality branding products will remain useful and visible long after the funds have run out of the holiday shopping season ended.

3. Good Investments are Affordable

The definition of a good investment is that there is high return for whatever your initial venture is. As most businesses are operating on a much smaller budget than would be ideal in the current economy, it is more important than ever to invest wisely. Promo products are a good investment beyond the reasons already stated (and about to be stated) because they are often ordered in bulk. Promotional merchandise will be unique to your company, but since they are normally ordered in such large quantities, the right promotional product won't break the bank, or you budget.

4. Represent Your Company and Reach Out to Each Customer

Many small business owners pride themselves on the personalized attention they hope each of their customer's receive. But during extended holiday business hours and the increase in holiday shoppers, your customer's may not get the attention you would normally be able to or wish to offer them. A branding giveaway can be much more than any advertising agency could offer, it is a courtesy and an extension of hospitality. And while that may not be the face-to-face time you wish you had time and opportunity for, it is still a gesture of outreach and gratitude to your customers.

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