Your List Is Your Greatest Asset - Choose Your Provider Wisely

Do you want to know how to build a long-term relationship with your prospects

? You need to start a prospects list. By sending useful content to your prospects via email you can develop trust and credibility. Given the importance of that list you need to choose wisely when finding a company to host it for you. Here are some features you should look for when choosing a list provider.

Bad address protection

If a customer provides you with a bad or invalid address then there is no point you consistently sending them an email. Your provider should remove these addresses from your database automatically to save you a lot of time.

Easy opt in box creation

Without an opt in box you have no list so look for a provider who offers easy to create forms. You want to be able to create a sign up box that fits in with your website theme, that's easy to install so you can just set and forget it.

Subscribe/unsubscribe system

You don't want to have any part in the subscribe or unsubscribe processes. Whether a person wants to join your list or leave your list they should be able to do so easily and the database should be updated automatically.

Tracking

In order to ensure that your email campaigns are as effective as they can be you need to be able to track the results. You will want to know how many emails were opened, and how many people clicked on the links inside of your messages. Look for a campaign dashboard with lots of data and graphs as this will help you improve your campaigns.

List management

You will want to choose a provider that lets you manage a number of lists at once. Look for a system that lets you transfer people between your lists easily; you don't want your buyers on your prospects list after all.

Internet connection

Make sure that your chosen provider has a good internet connection and a server backup plan. You don't want to have issues with sending messages because they can only be sent at certain times of the day.

Security features

You are collecting private information from your prospects and buyers in the form of their names and email addresses so you need to ensure that you choose a professional and trusted firm who will keep this information secure.

Technical support

We all have technical issues at some time or other so look for a provider who has online or telephone support to help you when things go wrong.

by: Clare Swindlehurst

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