Your Perfect Website: Live Marketing
Your Perfect Website: Live Marketing
Your Perfect Website: Live Marketing
People want their businesses on the internet to build profitable relationships with a large number of clients, customers, and prospects. Through what was still the early stage of online marketing, even the smallest businesses figured out effective and affordable ways to bring traffic to their websites. Aside from the self-appraised cost of their own time, a start-up entrepreneur can shake hands and invite local people to his or her website for free. Word of mouth, business cards, social networking, search engine marketing, and viral marketing are just a few of the physical world and online approaches businesses employ to bring hundreds, thousands, even millions of visitors to their websites every month.
But then what?
In the brick-and-mortar physical world, a business with hoardes of traffic will generate a great deal of profit making activity. When people visit a store, they tend to look around for awhile. Stop by a service oriented firm, and visitors at least may ask a few questions. In the physical world, people have a greater tendency to stick around to allow the selling process to begin.
In the online world, however, people can blink in and out in an instant. Thousands of visitors may spend a grand total of only a few seconds in your website. Without a so-called "sticky" website, your visitor count may skyrocket but your income producing activity can remain flat at zero. During the previous early stage of online marketing, the only solution was to spend vast sums of money on advanced website design, dynamic interfaces, and all sorts of pseudo-psychological design schemes to encourage visitors to stay around and take the action you want. Successful competition in this environment meant spending more time and money than your competitor so that your website was the best. That effort was nearly useless if your competitor was a larger corporation with a bigger online marketing budget.
That was yesterday. We have now arrived in what can be the next stage of online marketing: Live Marketing
The enabler for this next stage is web conferencing software. What was missing before, and what so many people spent so much money to artifcially build, was an engaging and interactive environment. Back in the real brick-and-mortar world, a fancy office, an elegant mannequin, or even a beautiful car is nice. But the real money-maker is your salesperson. "Hello. How are you? How can we help you today?" That personal interaction and engagement starts a relationship that can carry all the way through to closing, to referrals, and beyond. Now, you can accomplish the exact same dynamic online!
People can now use web conferencing software to turn their website into the perfect showroom! An actual live salesperson can moderate the room. Visitors enter as guests and can be immediately welcomed to the great setting. Your salesperson (for entrepreneurs this may be you for now) can instantly engage with your clients, customers, and prospects as they join the room. Even better, returning satisfied customers may be able to provide 3rd party verification while visiting. Imagine a brand new customer "showing" up in your room, and then spending minutes or even longer in a live social setting geared towards your income generating activity. Yes, the next phase of online marketing is here. Keep reading and it is yours to enjoy!
To make this work, these are the key features and functions your web conference software must have:
Affordable. It should cost less than $20 per month to have a room that holds at least 40 visitors. If you are spending more for fewer features, you will be overrun with cost increases when you want to grow the size and number of rooms. This is critical and it doesn't matter if you can "afford" to pay more. Pay absolutely no more than $20 per month for a 40 seat room.
Brandable. The conference room needs to talk about your business not someone else's. You want your customers to be immersed in your business. The best solutions allow you to brand their conference room software for an optional small fee (less than $50 per year).
Audio and Visual. Live audio and visual with an energetic salesperson is engaging! Chat can get bland. Audio alone is a step up but not enough. Live audio and visual brings the full benefit of body language, tone, even eye contact to the equation. Live audio and visual allows you to build stronger relationships with your clients and prospects.
Visitor Participation. Webcams and microphones are increasingly common. You should be able to invite at least two others into live video and audio exchanges
Presentation and Video Sharing. Give your salesperson the tools to dynamically present information to their audience. Sometimes a video is effective. Other times a slideshow can help. The more tools you provide your salesperson, the more options they will have to be successful for you.
File Sharing. Accept documents from customers or post forms for clients. Having this feature in the software means that you don't have to ask prospects to go somewhere else to get it...and potentially not come back.
Guest Moderators. This feature will allow you to invite an expert or other presenter from anywhere in the world. Guest moderators have the freedom to control most features of the room, as opposed to visitors who generally do not have access to the same number of controls.
Security. You should be able to hold private end to end discussions with individual visitors. You should also have the ability to make the room as open or as restrictive as you need. A legal firm may lock the room out with a password. A storefront may welcome everyone, but retain the need to "eject" bad customers.
Unlimited Usage. This is your income generator. If you want to keep it open 24 hours a day, then you should be able to without restrictions.
Consider your new reality with your perfect website! Rather than spending hundreds or thousands of dollars each and every month on an early generation website, you will spend absolutely nothing more than twenty per month on the perfect website. Welcome to the new era of online marketing!
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