Websites shouldn't just look pretty and tell people your phone number, they should be saving or making you money!
There are two main purposes that a website can serve for your business and a well designed website will perform at least one of them.
The two purposes are:
to advertise and promote your business and its products and services online,
to save you money by automating your business processes.
A great example of a website that performs these two goals is Domino's Pizza.
The home page effectively promotes its products and is designed to get visitors to the site to want to make a purchase and therefore make Domino's money.
The second part of the Domino's site is its online ordering system. Through the use of online only specials and vouchers Domino's promotes the use of its website for ordering in all its advertising whether online or through traditional means. The reason for this is that ordering online saves Domino's money. Every time you phone your order or place your order in store it costs Domino's money in staff time but when you order online there are absolutely no humans involved. The orders are sent electronically directly from the website to your local store where the pizzas are made and delivered or picked up. This saves money for Domino's and makes their processes faster, cheaper and smarter.
Now whilst Domino's is a fairly large company, these same principals should be employed to your business and you should actively think about how your website can save you money and make your business faster, cheaper and smarter.
Of course if you are looking for some advice or assistance or for someone to build your website and help make your business faster, cheaper and smarter, contact us today.