Zengcheng Hua Dong: To Provide Affordable Food Raw Ingredients - Hua Dong, Spices, Food Ingredients

International joint ventures in China, mainly produces sauces and seasoning of raw

materials for casual food, instant noodles, meat, biscuits and home spices and other food industry to provide quality food raw materials and ingredients. The face of increasingly fierce competition in China's food additives market, China Building seasoning is a step by step how to open up the market, first mover? In this connection, we interviewed Zengcheng China National Building Condiment Co., marketing and sales director Mr. Gong Jian. (Hereinafter referred to as HC network, Gongjing Li)

Zengcheng China National Building Condiment Co., marketing and sales director Mr. Gong Jian

HC Network: Gongjing Li, Hello! In 2005 we received the HC network your interview time in the past two years, China Building any new development?

Gongjing Li: Since 05 years, Hua Dong's sales growth remained steady at 30%, the number of offices from 10 in 2005 expanded to 13. Another is that the number of R & D more, higher quality, a Ph.D. in 2005 from a master's degree, the development of a PhD now three master. We have further made the HACCP certification and the British halal certification.

HC Network: The last two years, additives market competition is relatively fierce, foreign enterprises have set up factories to China or to expand production, what do you think the current additive market competition?

Gongjing Li: China's additives market in general is good and bad. I once said, "China Building no competition", which meant that, with foreign companies do not pay we get started, compared with domestic enterprises, China's development model is different from the domestic buildings and other enterprises, So from a certain point of view, we are not competitors. As for how to treat international giants have entered China, and I personally think is a good thing, because it's entered the competition in the domestic market will be more orderly, the product safer and more reliable.

HC Network: Flavors and fragrances, food additives is a relatively fast introduce new products, please tell us, Zengcheng China Building new products in the past two years some of the basic situation?

Gongjing Li: Starting from 2005, Hua Dong focused on three aspects of development, on the one hand is the flavor and fragrance, quality products to the international high-end line, the price of similar products is only 1 / 2 or 1 / 3, to accommodate more Chinese food companies and food companies around the state requirements; the other hand we have and the Singapore Polytechnic University, engaged in the extraction of natural products for testing and production, and achieved a lot. Quality close to the production of similar products in Japan, the price is very favorable; third aspect of Mixed seasoning, which is China Building of competitive products, we will continue to expand its fullness, of the world's compound condiment direction, to make sauce with Chinese characteristics. Thus play a lead Chinese market and the role of the world market.

HC Network: Currently there is a flavor and fragrance manufacturer trends and phenomena, they began to part of the energy into the compound seasoning sauce, also achieved good results, I ask you is how to treat it?

Gongjing Li: Dong's should know about China, China Building since 1995 has been set up companies in China, the main business is complex seasoning, flavoring compound in the Chinese market demand is quite amazing. The snack food seasonings in possession, the Hua Dong is the highest coverage in the Chinese market, so that Chinese buildings in this area is leader. Their accession will contribute to a more orderly market competition.

HC Network: Additive product sales, has its own characteristics, focusing on the provision of technical services for enterprises, through technical services to penetrate to do sales, China Building in sales strategy, technical services in the form of what?

Gongjing Li: At present, China's additives business is service-oriented sales strategy, that is what customers need, we do. But Hua Dong addition to doing it but also help clients to do some market research and guidelines of the service. We have a strong marketing department, do some research also very popular with our customers. This is the Chinese Dong with other companies in different places. There is not only do we service, but also step by step plan to introduce new products, walking in front of customers.

HC Network: Additives, high-value lies in brand promotion, many enterprises began to enlarge its own brand. Building brands in China to do the specific ideas and plans?

Gongjing Li: First, Hua Dong's purpose is to provide real, affordable products to customers, to meet the needs of the public. Second, we used to practice behind closed doors, not to publicize himself. Beginning in 2004, with advertising budgets, starting Xuanchuan Hua Dong's image, we do not publicize their own way is grandiose, but all are being or preparing to use China Building Product China Building customers feel the products are really poor quality cheap, walk in front of the product, Hua Dong people are able to tell the truth and do practical things of.

HC Network: As a member of additive industry, talk about your additive industry and future prospects of China Building?

Gongjing Li: I believe more and more prosperous additives industry, because the soul is the food additive, with the development of food additives will be more prosperous. But now a number of additives businesses, adding that do not fit in the food additives used in food in years, which is anathema to our Chinese buildings. Hua Dong is now in a very nice virtuous circle, each moment we can feel the China Building in progress, the future of China Building, I believe it is getting better and better, Hua Dong people will be full of energy to meet tomorrow!

Postscript:

Zengcheng Hua Dong consistently upheld the "safe, natural, nutritious and delicious" principle, relying on its strong technological strength and industry experience, continuous improvement, innovation, is well-known foreign and domestic food business partner satisfaction. Wish Hua Dong and prosperity!

by: gaga

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