Zero For The Union Of Traditional Chinese Medicine: Strategic Cooperation On Competition Policy -

Any retail outlets in the daily operations must deal with the relationship with suppliers

, suppliers may direct that manufacturers may be

Proxy Or dealer. In the drug management system, with retail pharmacies in addition to distributors at all levels have maintained a loose alliance, there are as Taeger, Lily Valley like to export their products as the main business of the pharmacy coalition, this is a new situation connect retail pharmacies and

Pharmaceutical companies Form a special alliance between; in addition to chain pharmacies as the main body of the OEM, OEM, distributor, etc., it is zero for direct Union (retailers and suppliers Union). In short, the pharmacy provider is required, and must handle the procurement and supply relationship. The author believes that the retail pharmacies, whether faced with a supplier should be in line with the principle of mutual benefit and win-win situation, the strategic

Cooperation , Strategically competitive. Strategic alliance based on the theory that "win-win" concept. Strategic alliance benefits all parties must be community, retail pharmacies and suppliers is of such a relationship should be the interests of the community. However, in actual operation of the market, the retail pharmacy and supplier relationships are often a state of hesitation, the two sides have often been short-sighted behavior of other party's expense, and eventually lead to relationship breakdown, which must continue to look for a partner. This cycle, both partners must be spending a lot of unnecessary costs. Therefore, from a strategic alliance to build, will become zero for a common aspiration of both sides.

Zero for the two major characteristics of strategic alliances

Look at some of the success of international and domestic terminals and retail suppliers to form strategic alliance (the "zero for the strategic alliance") is not difficult to find the true zero for most of the strategic alliance has the following two main characteristics:

First of all, the retail pharmacy and supplier relationships, is the upstream and downstream business cooperation between enterprises. In the strategic alliance called the theory of vertical alliance, essentially at the same value chain, strategic alliance companies, was "a Rope grasshopper." Retail pharmacies with upstream suppliers to achieve a strategic alliance, the most obvious advantage is that both sides can share information. Suppliers access to information from the retail area, can speed products to improve and accelerate the commercialization of new products and reduce costs; the same time, access to pharmacy marketing information, display shelves, staff recommended and other aspects of support, joint activities with pharmacies, as end customer service, creating famous brand channels. Retail pharmacies can certainly get some from suppliers industry information, learn from other areas of experience outstanding retailers.

Second, retail pharmacies strategic alliances with suppliers, you can reduce the operating costs of both sides. For example, in reducing logistics costs on the performance was particularly conspicuous. Cooperation by agreement, contracts institutionalized order, shipping, delivery process, and then end models can minimize the drugs in the loss of the logistics process, reduce the logistics time, reduce the logistics risk. In addition, the pharmacy information sharing with suppliers, the also can reduce both the cost of access to market information.

Complementary, strategies with a long Fleeting opportunities in the market today, zero cooperation in strategic alliances for the parties, who can not fully anticipate all future changes in the market, thus need to define the form of a contract or contract to be borne by all parties responsibilities and obligations required. However, because of the special alliance, many zero for the cooperation of the details of strategic alliance is not a clear limit on the legal significance. In this case, whether the emphasis on honesty, integrity cooperation and strategic alliances will become zero for the effective operation of the key.

China's reform and opening up, by various factors, leading many companies to the integrity of the strategic alliance, cooperation, lack of corporate culture. Retail pharmacies and supplier relationships is no exception, upstream and downstream of trust between the decline in selling fake goods, commercial fraud has occurred frequently, largely prevented the normal zero for a strategic alliance to build partnerships.

Choose the right supplier partners in the retail pharmacy purchasing management basis and prerequisite for success.

by: gaga

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