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Zhang Jindong, Suning Appliance Ceos Expansion "speed Through"

Many appliances in the retail sector competitors

, Suning not the biggest, Zhang Jindong not most, do not start the first, but word of mouth in the circle, but much better than rival Suning. Zhang Jindong, this is the speed by strategy.

2006 listed companies in senior management ownership market capitalization? Who is the richest listed company executives? Investment Consulting Co., Ltd. Shanghai Rong was listed in 2006 under the survey of annual reports shows that Zhang Jindong, chairman of Suning Appliance to 9.714 billion yuan of shares market value of more than 1,400 listed companies to become the most expensive of the chairman. The first started with 100,000 yuan of funds, known as private entrepreneurs in order to speed to win, how to step by step in the increasingly heated race to stand out shopping, triggering widespread concern in the community.

Economic figures in the top ten list of CCTV, Zhang Jindong, China, in 2006, its home appliance chain industry, the development of high-speed stability and outstanding performance of capital markets has been elected. Jury to the election because "from the tripod to the two-horse race, shop the day 52, he speeds to the challenge. 2006 crowned champion in Shanghai and Shenzhen stock markets personal wealth, but he made no stop, catch up with Wal-Mart , century-old building. "

To speed to create "millions of Myth"


Zhang Jindong

Review of wealth creation course of 15 years, always inseparable from a "fast" character.

1990, the virtue of "not too much afraid of the tiger" and the resignation of the sea momentum Zhang Jindong, Suning Electric began a personal and entrepreneurial history, only done 60 million yuan a year, earning 10 million net. At that time, he was only 28 years old.

Forward-looking Zhang Jindong, the first step in laying the foundation for the cause. Who was probably never imagined that 10 years later, this and humble "little facade," where very few could even drive out of a Chinese home appliance chain "aircraft carrier"?? Suning Appliance, and as the helm of his become "Man of the Chinese chain."

2000, the overall transformation of large integrated electrical Suning stores, and shouted, "3 years to open 1,500 stores in the country," the chain into a slogan. Zhang Jindong, has been firm, said: "Even if 40 million loss, Suning Appliance stores have to do."

Time affirmed his choice, from an average of 40 days in 2001 to open a shop, to an average of 5 days in 2004 to open a new store, Suning's national chain system began rapid expansion. 2005, 51 the same day, Su Ning in Beijing and other cities also opened 22 new stores. In the same year from April to May, Suning to open the new store a total of 60, set a home appliance chain enterprises the most number of monthly shop. As a chain of sources to pop Zhang Jindong, to accelerate the modernization of the Sincere business heart beyond words. He believes that China's rapid economic growth in the overall development of China business brings new demands and opportunities.

2006 years ago, 4 months, an average of 2 days Suning to open a shop. Suning Appliance announced third-quarter results before 2006, its revenue grew 103% over the previous year, all said Ming Suning industry and capital markets won the dual recognition.

15 years down, Suning of 10 individuals from the original expansion to 7 million people, from 200 square meters of a store expansion to 300 stores nationwide, from annual sales of 4 million yuan to upgrade to 400 billion yuan.

After returning from Japan, began Zhang Jindong, joint-stock company, a large share diluted by personal stake in the implementation of employee equity incentive plans. Industry analysis, this plan, if implemented, in the next 5 years, Suning will create 1,000 millionaires.


Achievements of the leading brands of speed

Zhang Jindong, said: "My goal is to Suning made Wal-Mart China, I hope the Chinese population of 1.3 billion consumer market to the brand by the Chinese themselves to lead.

Zhang Jindong, Suning Appliance Ceos Expansion "speed Through"

By: dpdp
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