Zhang Jindong: To Do Business Must Have Ambition - Su Ning, Zhang Jindong - Hc Network Appliance

This year Suning Start its 20th year

This year Suning Start its 20th year. This is 20 years into the

Home Appliances The retail industry are too many people, some fell, others dropped out. While Suning has been done for so many years, growing in volume. Clouded the economic crisis of 2009, Suning Appliance to achieve operating income of 58.3 billion yuan, 49.9 billion yuan more than in 2008 increased by 16.84%; net profit of 2.89 billion yuan, compared with 2.17 billion yuan in 2008 increased by 33.17%. Of course, Suning 50% over the past 10 years the average annual

Sell 90% of the average growth and profit growth compared to 2009 results are not considered outstanding, but in the context of economic crisis, net profit rose to more than 30%, we think too badly of. Can not be called contrarian growth, can only be maintained moderate growth.

Recalling the 20-year history , I will summarize for the continued growth of Suning two reasons: first, persist, second innovation.

Insisted that on the home appliance retailers have confidence in the industry. Over the years, we have experienced the lucrative stage, also experienced a period of meager profits. Many people, profit is good, come; profit on it, the bugger. We consider that this industry has no market, there is no future. At this point, our confidence is unquestionable. Chinese home appliance sales market is huge, do the end of 10 years can not do. The market is not making money, is the model in question, or operating problems. Suning developed to the late 90s of last century, we begin to think in this industry where the next growth. Now, we have always been thinking about this problem.

Innovation, in fact, in this industry which, no matter how fierce competition, how bad the environment, how meager profits, how do you survive. This will certainly require innovative models had. For us, there are two main modes of innovation: first, how to make larger. Home appliance retailers to expand the scale of the basic replication process is standardized, innovations in how quickly the cost of the minimum standard copy. Second, how to make the company's operations more efficient, to maximize the utilization of various resources, to maximize the company's output, so that the highest turnover rate.

In upholding and innovation behind the cause of entrepreneurs in an insatiable ambition. The development of enterprises always have endless problems to solve, because companies are using the limited resources, wants to do more things. Business is always a short board, but our goal is always higher. Because of this, companies have to do first, but doing it makes sense, we can emerge from these difficulties persist down, and innovation. Doing business, must have ambition, no ambition, no enterprising entrepreneurs, must upgrade their platforms to the new, new horizons to the development. New goals, will have new momentum. In addition, the need to constantly innovate to continuously optimize existing resources and organizations to achieve higher goals. Is a process to do business.

Suning to maintain moderate growth in 2009, precisely because we adhere to the pattern of innovation. First, in the past year, Suning maintained a low-cost, moderate expansion: the new entry-level or above in 22 cities, 182 newly opened stores, replacement or closure of 53 stores, a net increase of 129 stores. Old shop sales basically unchanged from previous years, growth in major part from new investment. Second, growth in sales and gross profit limited space, we explore the potential within the company, cost reduction and efficiency gains in to do a lot of work. The performance of the most typical, Suning 2009 average wages increased 20%, but the overall rate did not increase in personnel, personnel did not rate the proportion of total sales growth. Suning how to do this? On this issue, I think there are many success stories worthy of Suning and "manager" of the CEO readers share.

Enterprises, especially the size of our large, relatively dispersed distribution of enterprises, the greatest risk comes from poor information from the information reflected in the failure, which caused the management of out of control. Suning's employees, inventory, sales were highly dispersed, which requires the management level, the country of purchasing, sales and

Service

Information in real-time control.

by: gaga

Zhang Jindong: To Do Business Must Have Ambition - Su Ning, Zhang Jindong - Hc Network Appliance

This year Suning Start its 20th year

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