Zhengzhou, The Concept Of Street Fashion Store Lead The National Down - Down Jackets, Apparel -

Sudden temperature drop, Zhengzhou street "rice dumplings wrapped" like worn everywhere

. However, the young, fashion is still pursuing the same kinds of people. In recent years, has always been to give people a bloated feeling Down Also find out about the vast number of consumers are thinking, and constantly changing face to a more novel form in the public eyes. Zhengzhou department store on January 9 to 17 start of "2010 Zheng 100 Down Culture Festival", we must fashion new interpretation of the concept of down jackets, so that consumers more intimate contact with the real "down" fashion.

Concept fashion store lead the National Down

Zhengzhou department store down coat shopping malls, in the eyes of the status and image of the people are very strong. Department store, according to deputy general manager of Zhengzhou, Chang Ching-Hung description, Down shopping malls around the country each year to study, constantly looking for good brand introduction, so far 100 have been brought together the National Cheng-known big down jacket brand. In addition, they constantly with the establishment of many new down coat factory Cooperation Relations, high low-end everything there, together on a variety of price points, and sixth floor of the Ad Hoc has Down boutique area, the wide coverage of major consumer more options, "section 10 000 1000" in the long Zheng 100 not a miracle. "Fashion trend" a few years ago when the only new Zhengzhou Department Store Butterfly's a loud shouting slogans, while the department store is now down jacket store, realized the lead Henan even the whole country down jacket fashion and trends. Zheng 100 shopping centers in the draw down jacket down jacket stores around the country on the basis of the advantages of continuous innovation, adjustments to the store furnishings, the down jacket as a work of art to show, has become one of the best down jacket store. According to reports, there have been down jacket manufacturers dealers across the country convened to Zheng 100, visit and study the layout of stores, but said Zheng 100 to learn the art of the display.

It is understood that a new down coat manufacturers entered the market at the beginning of Henan to do market research, both to target Zheng 100, its market size, expected number of sales orders are mainly Zheng 100, and even have some of the original brand Zheng 100 main battle moved to the other shopping centers are located as a quarter of goods discount stores, hundreds of items to ensure Zheng most complete, most adequate, and many brand down jacket, also have their own flagship store, stores, outlets, image Zheng 100 down jacket shop on the store. "For some of the new brand, and only 100 have the ability to nurture and Cheng, the new brand to market quickly." Chang Ching-Hung said.

Warm and stylish new material As people of fashion, the pursuit of beauty, "warm, stylish" became the fashion crowd down jacket when necessary to consider the election project, but also on the down jacket manufacturers of consumer demand, in the style and Fabric , Into a high-tech and stylish elements, making Down in the cold warmth of its basic effect on the realization of the trend for beauty and display.

It is reported that the down jacket manufacturers in different forms one after another with its own theme, but are "fashion" into the market, such as Bingjie to young, trendy, vitality, affinity and brand positioning as "too warm, breathable, thin must have a type "is Advertisement Language, for many years to invite South Korean star Jang Nara as the strength of the image of advocate; Yalu to "breathing down jacket" for the advertisement, inviting Vicki Zhao, Chen Kun done spokesman, core positioning for fashion leisure; Yaya of "Whatever you me him Everyone loves Yaya "as the advertisement, located in the fashionable; Islay according to the" light "as a selling point, inviting couples Xia Yu, Quan Yuan spokesman to do the core positioning as leisure, fashion, natural ... ... Ya Down deer

year launched a new "gold velvet flower", selected the most valuable waterfowl chest down, by the pure hand-collected, processed, ensuring the maximum quality of pure cashmere, to its unique physical properties to the limit. Whether it is warm, air permeability, or both superior comfort clothing, called a true "breathing down jacket."

Benefits is the last word Although the major promotions

endless shopping malls, but the purpose is very clear, that is, maximize profits, so that consumers benefit. Opening tomorrow, would the "Cheng 100 Down Cultural Festival 2010" in the new year has just started when a series of promotions launched to meet consumer demand. During the event, the day after off total purchase over 200 gifts eagle down jacket soap or hand wash, over 600 sets of complimentary color cup or sun umbrella or Maoku, complimentary fresh seals over 1,000 yuan a bowl or tiger pillow, donated 1,500 yuan over the fire-free magic pot pot or bedding.

Participate in this event Down key brands are: Bosideng, Snow Flying, Yalu, Duck, glaciers, Bingjie, Sharon, baby ducks, Tambor, the birds, Snow Dragon people Snoopy baby's by cabinet, etc., in addition to exclusive brands hundred songs Jesse Cheng, islay by, cat people, Milan air, Fennijieao, Jin Yujie, Milan duo, also participating in this event, the first launch of the New Year wave at discounted prices.

Down buy, washing tips Winter than most warm down jacket, but reasonable size and improper cleaning are available to keep warm in the recent, this, Cheng 100 Down by The Festival of Education of some consumers purchase clothing, washing tips, guaranteed to make you warm through the winter.

Down Five Note: 1. Bogey sizes inappropriate. Down through fertilizer will Clothing Layer between the body and increase air flow, body temperature, rapid cooling; too thin lead in the gap down jacket is too small, containing smaller still air, thus reducing heat retention.

2. Avoid burns. Nylon and other synthetic down jackets and more to do with fabric, nylon fabric heat resistance due to very poor, when the temperature reaches 160 degrees, will be deformation, so wear a down jacket to avoid the heat when the chimney, cigarette ash, fireworks and other fallout.

3. Avoid improper washing. Wash Down applications soft brush, brush lightly and do not available washboard, Do not dry the same as the screw to screw water twist, along the lines facing the squeeze hands, hanging air dry.

4. Avoid too frequent washing. Whilst the whole wash down jacket, but down less intensity, often washed down will crush, Pellet, reduce heat retention.

5. Avoid exposure. Nylon fabric afraid of sunlight exposure, long time exposure in the hot sun will make nylon fabric fiber aging.

by: gaga

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