Zhong Sheng Packing: Let the profit and customers tide over the difficulties - Chung Shing Packaging

Zhong Sheng Packing: Let the profit and customers tide over the difficulties - Chung Shing Packaging

Pearl River Delta region in China, as many enterprises, Print Package Highly competitive industry, coupled with Financial Crisis of harassment makes most enterprises are facing a crisis of survival, industry reshuffle afoot. But it is this crisis environment, some companies are a rare development opportunity, since they have been forged with the product quality and after-sales service in the financial crisis upstream, made their good performance. Dongguan Zhong Sheng Packaging Equipment Co., Ltd. is a company that recently I have had the privilege to interview the Dongguan City, Zhong Wei Sheng General Packaging Equipment Co., Ltd., asked him to talk about the successful experience of business crisis.

Please we first briefly introduced to the company a case.

Our company is established in 2005, from the initial diversification of a single product to the current production at the same time we are facing more and more customers in the Pearl River Delta, especially in East China market, we have very good development . In addition, every year there are some products we exported to Indonesia and other places, although the volume is not great, but we still felt very confident in the future.

How the financial crisis we have influence? Some kind of crisis we move?

Our customers are mainly domestic, in fact, before the crisis hit early on during our preparations, we have always attached great importance to the mainland market, if even the emerging markets as China, are not sure such a good market, good, it is difficult to large development. Therefore, we should take internal strength and learn well, then go take a look at this basic foreign market, but also because we have been very focused the development of the domestic market, so the financial crisis hit the mainland because of the consumption is still relatively stable in 2009, our Sell Excellent performance to maintain growth.

We know this area in the PRD, printing and packaging the competition is very fierce, and we some kind of innovations that the company can stand it?

Sales from last year on some of our innovations in this year we focused on the introduction of personalized service has made a very good result, because the market is competitive, if not get personalized service, quality and brand awareness is not the case, so that customers can not truly feel the value of our services, we are very difficult to present the scale, that is what we and other common Packaging Printing The greatest difference between companies.

In 2009 we opened a new demonstration plant, if customers have questions, then the machine can come see, come visit, to see how our employees, through on-site demonstration of our customers, we can see that we The machine can indeed achieve a high efficiency, we also give customers a new production process, including manual processes, packaging technology, so as to be more convincing, so that our customers truly see the equipment we give our customers benefit from it.

Finally, please tell us about quality in the Pearl River Delta region and after the case, we in this respect is how to do it?

Some of our packaging and printing companies PRD I think right now the situation is mixed, many are doing very well, but the vast majority of companies for their products and after-sales service is also flawed, because an enterprise in a large extent depends on the boss of the enterprise business sense, I found that many service companies are doing calculations, will it be cost-effective, is the loss or gain, lack of a long-term planning, ignored their long-term brand shape, so now shirk service industry, even for very common, such as product quality source of instability is the product of the control is not good, I have such feelings, such as I do Consumables The fast, the original side into the raw materials come in Hebei, he can not give you quality assurance, so we had to find Hebei very experienced local rubber factory system, together with him, in that stagnation, for each shipment inspection, for example, PH value, and other various technical indicators have not been achieved. "

The other hand, because the past two years by the financial crisis affecting our product lines had some adjustments to lower the costs within the company as much as possible, while we are strictly in terms of quality. Because in the current economic environment does not guarantee the product quality if the words are not competitive, from going through the financial crisis, precisely because the quality of our product superiority to win the customer, in particular the strong support of customers, maintain a stable customer source. In particular, we melt adhesive products, including hot melt Adhesive (Glue) series, ? Co Pirates of the small ? Cavity? Yell land to defend? Pirates of the small incurred Pirates of the small heat Mai Wo? B plastic series, although the product line is very rich , but the quality of our relentless effort, all of animal glue products were certified by SGS.

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