Are You Making These Mistakes With Facebook Advertising? As the traffic at Facebook approaches truly ridiculous numbers of people, so does the amount of people advertising there. With a billion in ad revenue coming in, it's pretty clear that a lot of businesses are hoping to cash in on all that traffic. Right now Facebook advertising is white hot, and we know for a fact because we read the buzz in the marketing forums. What follows...more
3 Nice Methods to Advertise on Facebook We all know about Facebook, and the astounding fact that it is so young. It is so young but it has the power and uniqueness to have get 500 million visit every thirty days. This gives us Internet marketers the opportunity to tap into this large pool of users and get targeted prospects through their advertising platform. So we want to help you get started by talking about several proven...more
Getting the Most Out of Your Pay-Per-Click Advertising With a lagging economy and sluggish home sales, many companies are looking to pay-per-click (ppc) advertising for new business opportunities. A carefully crafted ppc campaign can provide a steady stream of qualified, targeted leads to your website within a few hours of implementation. Make sure you are getting the most out of your marketing dollars by leveraging some of these basic but fundamental principles of pay-per-click advertising. OrganizationKeeping your ppc account well-organized is a must. The major advertising platforms (Google AdWords, Yahoo Search Marketing and Microsoft adCenter) require that you create separate 'Ad Groups' within each campaign. Make sure that each of these groups is organized by theme, keeping all of the keywords, ad copy and landing pages relevant to the subject matter. Not only will you save time navigating your account as it grows in size and complexity, you will save money in the long run as all of the major platforms reward advertisers with tightly themed ad groups.Landing PagesA common mistake that many professionals make is to direct all pay-per-click traffic to the home...more
Your 5 Point Plan To Successful Solicitors' Advertising Every firm of solicitors advertise somewhere, yet with little or no success. Some simple changes to your current advertisements can increase the responses and income earned from your advertising.Follow this five step plan and see an immediate improvement.1. What Is Your...more
Finding your Advertising Voice The selection of the right marketing medium is often the most baffling question that businesses must confront. In order to generate greater sales the business must use the appropriate marketing materials with which to showcase the products. But after deciding on which advertising material to use,...more
How to Slash Your Advertising Costs Advertising costs for small business are the main thing putting small business owners from doing more of it. From their perspective, advertising is just a hole to throw money into with no real way to know whether they're getting anything for their investment or not.Fact: advertising costs for small businesses Are kept artificially high by two factors:First, the ad reps are there to sell you advertising space, not results. So your ad gets designed by a graphic designer rather than a direct response marketing expert and so ends up pretty, well laid out, colourful... and ineffective.And, secondly, your ads don't bring in any business. Which means your ROI is low, which in turn makes for very expensive advertising indeed. If you take away just one thing from this article, or, indeed, anything else you ever read from me, please, let this be it.Why?Because the outrageously high small business advertising costs are perhaps the biggest scam going... and yet no one seems to notice or even care.Here's how it works (and let me know if this resonates with you).You get a cold call out of the blue from an ad rep who by some miracle can offer you...more
Advertising Your Event for Free Jo knew that events could be advertised in the Trade Magazines linked to her company's line of business but, as a newcomer to event organization, with a non-existent advertising budget and with no...more
The Key to Effective Poster Advertising A poster is a visual representation comprising of whatever a person wants to convey to its readers. If done effectively, posters can influence or entice readers to make an action. Advertising...more
How to Use Different Types of Advertising The main aim of advertisers is to communicate and influence the prospective customers to buy a particular brand's product. Often they also advertise in order to improve the brand image. For...more
Branded and Cooperative Advertising - Making both Work for You "Next to doing the right thing, the most important thing is to let people know you are doing the right thing." ~John D. RockefellerThis is the essence of marketing. As a...more
The Role of Gender in Advertising Men and women are different. It was designed by nature like this and there is nothing wrong about it as they perfectly supplement each other. There are stable images of men and women roles in the...more
Advertising Can Be Exciting Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the "Photo ID Design Model" and it is a very useful device if you create advertising for...more