"51" Started Early End Consumer Electronics Market Shopping War
Although the distance "51" golden weeks in a few days, but
Home Appliances
Enterprises around the "51" market commercial war was started early last week. Reporter saw at Gome,
Suning
Electrical appliances, electrical silver exchange, trading companies, electrical appliances, large commercial appliances, electrical appliances such as the North's chain of 123 stores in markets around the air conditioning,
TV
, Refrigerators, washing machines and kitchen, living small appliances and other products promotions, price cuts, buy a gift offer in full swing.
With previous years "51" war similar to the appliance business is, as only three days of holidays, many home appliances business, "51" commercial war is begun a week earlier, lagging end of the week, seeks to extend the "51" commercial war Promotions atmosphere, intended to stimulate more consumption. However, the reporter noted that unlike previous years, this year's "51" commercial promotion of greater intensity war: astonishing price range, gift promotions richer.
With business people revealed that last year's "51" commercial war is still
Financial
Under the shadow of the crisis, business trends for the future market is also filled with many uncertainties. The situation is different this year, in addition to business competition in the market to grasp the initiative, the state also began a series of stimulus policies play a role, together with upgrading and restructuring the entire industry is facing, this year under the three forces "51" commercial war push to the new high tide.
Air conditioning broken 1000: There is no minimum
Learned that falls on June 1 as fixed-frequency
Air conditioning energy efficiency
Upgrade the existing market, 3,4,5-class air conditioning products will all be eliminated. Meanwhile, fixed-frequency full air conditioning energy efficiency upgrades, will directly affect the level of existing energy-efficient air conditioning 1,2-subsidy policies to promote adjustment. And many enterprises are eager to catch up before the policy change, and further accelerate the pace of shipments of energy-efficient air conditioning.
"51" before and after, then become fixed-frequency air conditioning air conditioning company clean up around the stock, the best time to boost sales. In many enterprises appear to stimulate purchasing power, short-term boost sales and is the only means of
Price war
. This reporter learned that, last weekend, the air-conditioning appliance store price has risen to 700 yuan, while the prices of many energy-efficient air-conditioning have dropped below 2,000 yuan mark.
Hisense started the "Expo Promotion", those who buy Hisense fluorine-free mode
Inverter air conditioner
, In addition to access to tickets for the Shanghai World Expo will also enjoy a fold of purchase, return the cash and other multiple benefits. Beauty to an unconditional 10-year package inverter air conditioner repair as a breakthrough, with the price, buy gifts and other promotional activities, continue to root out the conversion market. In addition,
Oaks
, Zhi Gao, Glanz, Chunlan also launched for the end of the "people buy", "energy-efficient storm" and other promotions, the price into the past 5 years to a new low.
TV OCS: share of the first
Recently, TCL, Konka, Hisense, Panasonic, Sharp and Samsung, LG and other companies in Japan and South Korea to snatch the "51" business to the Internet, LED, 3D, high-definition difference between one machine and other products, started the domestic New TV market sales promotions.
It is understood, TCL, Konka, Hisense and other domestic enterprises around the Internet, LED TV launched a full complement of market distribution. The second generation of MITV TV TCL, Konka open platform-wide network of sharp television, Hisense Blue LED loved New Internet TV market has been released March this year, will be "May 1" as an important stage for new product promotion. At the same time, Samsung, Sony is fully started the new 3D TV to promote war. Market price compared to traditional LCD TV times more expensive one already on the market 3D television, Samsung, Sony for the TV plus the form of promotional glasses 3D television packages.
The same time, three companies in addition to Japan and South Korea on the new game, also started around the normal LCD TV market share battle. Sony, Panasonic, Samsung and other foreign brands in efforts to promote the selling price is only 2999 yuan of 32-inch low-end LCD TV, and TCL, Konka, Hisense in the small size of the layout in advance.
"51" Started Early End Consumer Electronics Market Shopping War
By: dshfj
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