"Product Marketing" - Free Traffic Secrets Exposed!
"Product Marketing" - Free Traffic Secrets Exposed!
I called it baptism of fire. I will keep this short and go straight to the point. The first method I want to talk about is;
1. Article marketing.
This is one of the oldest traffic generation methods out there. As a newbie you jump at the list opportunity that you are told will solve your problems especially when the word free is mentioned. This is natural because you are desperate to make money. Sooner or later you are put off when results are not forth coming. There are a number of reasons why you would fail to achieve any results. The reasons could be;
a) Quality of the content of your article-remember traffic building through writing of articles is all about trust and credibility. What do I mean by this? You are new to online marketing, people have to know who you are and one way of doing this is writing contents that is targeted to their needs. Take time to edit your content for grammatical errors and spelling mistakes before submitting. If people you are targeting are not interested in the information you provide, definitely you are not going to see any results in the end. Do not worry if you feel this way, most newbies are faced with the same problem. I am going to revealed how to get quality content for your articles later in this article.
b) Targeting the wrong people-It is important to research your niche before writing your article. If your article is targeted at the wrong audience it is as good as not writing at all.
c) In my experience I have realised that most newbies do not take time to read the submission policy of most article directories before submitting their content. As a result their articles end up not being published. A majority of the directories will not contact you to tell you the outcome of your submitted article. The down side of this is that you end up feeling your article has been published.
Article marketing is so powerful in generating quality traffic to your website if you understand and follow these simple procedures. These are basics but many people fail to do them. If you are considering generating quality traffic to your site by writing and submitting articles then get ready to learn the secrets that the internet gurus are using to dominate the search engines.
i. Niche and Keywords Research.
Before you start if you do not already have a niche you want to target. The best place to start your niche market search is Google Trends. Type "Google trends" in your Google search box. It will give you a list of the "Hot Topics and Hot Searches" in the market. This will give you an idea of what people are searching for on the internet. Another site to visit is ClickBank.com, once you are there, click marketplace, on the left side of the page select the category you are interested in and you will see the product that is hot in the market. Usually the hottest will be the first result. You can have a quick look through all the displayed results to get a feel of what is going on. Paydotcom is another side to have a feel of what is going on. On the left of the page select shop marketplace, then select the category you want and see what is on. There are obviously other places you would want to visit these are the best examples for a starter.
Keywords research;-this is very important for any market. People search for particular words for products or services they want. A lot of keywords you will use to promote your market are basically common sense. However, there are free tools that you can use to find which keyword(s) to promote. Google Keywords Tools is free. What I will do for example, I am promoting "Product marketing". Once on Google keywords Tools at the middle of the page there is a box that says "Enter one keyword or phrase per line", I will enter my phrase product marketing, type in the character then press the "Get Keyword ideas" button. Google will give a variety of keywords to use. The beauty about this is it will also give you the local search volume for the month as well as global search volume for that month.
Alternative you can just type in the word "product marketing" in the Google search bar and search. At the top left hand corner of your search result click "show options", a box appears on the left, browse down and select "Wonder wheel". This will give you a spider diagram of you keyword and related words. You can then click each of these to see how they are broken down until you find what suits you. You can even go further to have a clear picture of how popular these keywords are. Underneath wonder wheel is "timeline". Click this; you will see a graphical display of how the keyword has been used over the years. Sitevolume.com is a good site to check how popular your keyword is among the social community.
You can also use the keywords tools to find out the keywords your competitors are using. Just copy your competitor URL and paste in the search box and on the left select the box that says website content. Once you have decided on the keyword(s) to promote, you can now proceed to writing your article.
ii. Putting Ideas Together.
Do not be afraid to see what other people have written about your market. It is pretty much the same process of looking for keyword. Look at your competitors websites and related articles, see what they are doing that is making them successful, look for what they are not doing that could make then more successful and take advantage of this. When I am doing research about my competitors I will make a notepad. Basically it is just copy and paste. Please note that whilst it is not illegal to replicate someone else success blueprints you cannot copy their content. That will be copy write and it is illegal to do that without their permission. The content you copy from your competitors or other articles should be used as a guide or framework for your article. You are now ready to write your article. You can either write it your self or pay someone to do it for you. If you choose to pay someone to write for you, a good place to find some professional writers is elance.com. I will advice you to try to write it by your self. You can only learn by doing things your self and it will save you a fortune.
iii. Submitting Your Content.
There are tons of tons of article directories where you can submit your content. You can either submit your content manually or using submission software. Now whatever method you choose to submit your content it is fine. However, I will advice you to manually submit your content to EzineArticles.com, Article Alley, Goarticles, isnares, ideamarketers. These are very large article directories and they receive a lot of visitors so you want your article to appear on their site. If your articles keep appearing on these sites chances are high that you will soon be marketing you products. Article marketing takes time, so do not expect instant results. The long term benefit is worth the pains.
What else can you do with your article after submission?
This is even bigger and will explode your site with tons of targeted visitors.
Watch out The Missing Puzzle 2.
Confused about product marketing? Imagine how it will feel to learn how to market your product with just a few mouse clicks or even start from scratch and still make money fast. No matter how hopeless your situation might seem right now you can still market your product starting today.
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