"appliances To The Countryside" Sticks Rural Market - Bringing Home Appliances, Washing

Since the end of last year "

Since the end of last year "

Home Appliances

The countryside "since the start, this policy gradually enjoys popular support and benefit agriculture. 26 May, the Ministry of Finance, the Ministry of Commerce jointly decided that the pilot period of home appliances to the countryside from the original 31 May, 2008 extended to 31 December . "appliances to the countryside," the half-year ago, on the one hand, farmers get the benefits, improved quality of life, domestic demand effectively starts; the other hand, domestic home appliance giant, and rural consumers and to build closer ties, a large number of products by "bringing home appliances," this artery continuously to every household. Clearly, "home appliances to the countryside" to form win-win situation, the situation in the manufacturing export tight situation, do a good attempt to start the domestic demand .

Sticks rural market

Some experts stressed that "appliances to the countryside" to break the larger significance of the urban and rural household appliances "dual structure." Over the years, the rural market in terms of household electrical appliances product variety, product and service on both velocity behind the urban market, some no-name or shoddy products in the market which can not be synchronized so that rural consumers enjoy the high quality products and services. "The fundamental reason is not a perfect rural market-oriented industrial production, distribution and service system. Appliances to the countryside is only a start, the success of this channel, once established, more material may emulate their every household."

The resounding participation of bringing home appliances are brand-name products, some of which brand to the world long ago, companies have to protect the strength and quality. "Rural household appliance market will usher in a reshuffle, brand concentration further to the well-known brand, and old household electrical appliance enterprises in the rural market the past several years, a distinct advantage." A household electrical appliance industry analyst pointed out that "the establishment of rural consumers will gradually home appliances brand awareness, 'the rural consumer brand' feature is more significant. "

Face cost pressures in the export, the household electrical appliance enterprises have the rural market as a new "cheese." Needless to say, the rural market has great potential capacity to farmers through direct subsidy, leverage, will move the huge domestic market. With most of the shift from subsistence farmers living off the industry expects the home electrical appliance market, the national 34 market capacity in 2008 will reach more than 2300 billion yuan. China Electronic Chamber of Commerce predicted that the market in 2008 34

Flat Panel TV

Incremental clear year on year growth rate of more than 12 markets over the next 10 years, county markets in China

TV

Demand for nearly 100 million units. More importantly, with the acceleration of urbanization in rural areas, the rural market has become a strategic market, described as "the world to those who have the rural market."

The face of this huge market,

Changhong

Further strengthen the sales and service terminal management and control, "the network of rural markets have the ability to promote more products and services." In addition, Changhong will strengthen the pilot production, organize supply of remote areas to do home delivery, carry out tour services, to ensure that "farmers and city people enjoy the same products and services."

The second half of this year, "home appliances to the countryside," the pilot areas will be added in some provinces, is expected to cover more than two-thirds of the population of the country, "home appliances to the countryside" products are expected to be the rural market, 34 main products. As the pilot areas are essentially agricultural province, a large proportion of the rural population, those people and for the expansion of domestic demand, start the incremental consumer appliances market has a decisive role. "For electric appliance giant Changhong, the experience of the first half of the three pilot provinces, can be quickly copied to the new area." The analysts said.

Addition to participating in "bringing home appliances," the successful products, more high-end product is already around the corner. Changhong Minister Deng Xiaohui market platform that: "there are well-off rural areas, many people's consumption level will not be weaker than the town, they will be the main consumer groups, high-end products, home appliances to the countryside accumulation of reputation became so people buy the key factor. "It is understood that Changhong will increase in high-end products in rural market promotion efforts.

A message that home appliances to the countryside

TV

Products, price ceiling raised to 1,500 yuan from 2,000 yuan,

Refrigerator

(Cabinet) in the price ceiling raised to 2,000 yuan from 2,500 yuan, an increase

Washing machine

Home appliances to the countryside as a new class of products. This means that rural consumers can choose a broader range of products, more products are integrated into the access area.

by:gaga

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