"appliances To The Countryside" Stimulate Domestic Demand Effect Is Obvious - Sell Home

International Financial Crisis has brought China's home appliance industry in no small pressure

. However, starting from February this year, starting in the nationwide promotion

Appliances to the countryside Work, benefits to farmers, but also for household electrical appliance enterprises in the "winter", the feeling of the warmth. According to statistics, as of the end of October this year, bringing home appliances manufacturing enterprises bid 65.87 million units shipped, to achieve

Sell About 120 billion yuan. The full implementation of home appliances to the countryside policies over the past year, Industry and Information Technology Department and other relevant ministries to actively organize and promote, in close cooperation and support of local governments, related production and marketing enterprises to actively participate in the progress of home appliances to the countryside smoothly with the "get real benefit farmers, businesses have to market, the government win popular support and the development of the economy were" the good results.

Stimulating domestic demand to achieve win-win situation clearly multi-

Home appliances to the countryside policies on February 1 this year since the implementation in the country since the one hand, rural areas continue to expand product categories, most obvious effect of stimulating domestic demand; the other hand, rural consumers are more familiar with the contents of home appliances to the countryside policy , home appliances to the countryside of rural consumers to purchase products become the preferred home appliance products.

"More than six months proved the effect of stimulating domestic demand appliances to the countryside very significant." Industry and Information Technology Deputy Minister Lou pointed out. Currently, home appliances and

Electronic China's information industry accounted for about 10% share of GDP, representing the proportion of China's total exports is about 35%. Appliances to the countryside and effectively stimulate the enthusiasm of the masses to buy, and promote the mass consumer market in rural appliance start, not only improves the quality of life of farmers, improving the people's livelihood, but also for the industry to develop a new, huge market space.

Present, bringing home appliances product variety from Category 3 when the pilot extended to Class 9 of 12 varieties, 6700 and specifications, the successful production company 359, 344 circulation enterprises successful, selling nearly 190,000 outlets do basic coverage to the national county. As of the end of October, bringing home appliances manufacturer shipments bid 65.87 million units, sales of about 120 billion yuan.

In the household appliances to the countryside to provide a great opportunity, successful businesses have developed based on consumer demand, proper agricultural products; meet sales demand, sales channels and after sinking

Service Network. Haier Group Sales Marketing Sales Manager Rural Lu Haifeng told the "China Electronics News" reporter, Haier products are mainly for the rural countryside of market demand and consumption environment for R & D and design. Haier for the rural market offers a variety of solutions, including rodent control programs, safe use of electricity programs, anti-lightning and the signal is weak programs

Energy Environmental protection programs, special needs programs, rural information programs.

, Of course, Haier is one of many successful businesses is only a representative, household appliances to the countryside successful companies design products for the consumer demand has become essential to tap into the rural market, "weapons." Cumulative sales of appliances to the countryside at present more than one billion yuan of household electrical appliance enterprises has reached 17, including Haier, Meiling, Gree, new fly, the United States, and Kelon,

Changhong , Skyworth, Konka, TCL, Lenovo. And home appliances to the countryside to bring development opportunities for business, but also brings real benefits for consumers.

In 2008, hit by an earthquake in Beichuan County, the town of Victory Village thunders weeks from the tree told the "China Electronics News" reporter: "Last year, due to the earthquake, home electrical appliances are not working, can not be used. Moved into the activities of board room , the lack of home appliances that make life very inconvenient, difficult laundry, watching television difficult, once a major problem that bothers me. appliances to rural areas after the implementation of policy in the North River, our farmers will soon benefit. Spring Festival, I went to town bought a 29-inch Changhong

TV . At that time, the price of color TV is 1499 yuan, 13% subsidy, the price also in the more than 1300 yuan. At present, subsidy payments have got to stop. "

In Shandong, Hunan, Anhui, Henan, Chongqing, Zhejiang and other provinces and cities in rural areas, the reporter interviewed a lot of home appliances to the countryside to enjoy the policy purchased home appliances for rural consumers. Every time a consumer's home, they will happily show these products to reporters.

Overall, household appliances to the countryside across the country since the formation of the common people get real benefit from the enterprise was, the government more popular multi-win-win situation.

by: gaga

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