"cabernet" On The Who Benefits

Has a market share of 3.0 billion " Cabernet "Is Changyu The company's private property

, or the whole Wine Industry common resources? December 30, 2009, after six years of disputes the "Cabernet trademark ownership case" in Beijing concluded. The Beijing First Intermediate People's Court found that the major lack of evidence, quashing the SAIC Evaluation Committee Zhang Yushen trademark registration "Cabernet," the ruling will determine Changyu registered "Cabernet" application back TRAB retrial.

"Cabernet" is a French "cabernet" of the Chinese translation, originating in France, as an internationally recognized grapes Wine Species worldwide have been planted 400 years of history. As a grape varieties introduced from abroad since the 80's since the last century in our country a wide range of planting. It is understood that China's wine industry produces "Cabernet" and up to hundreds of companies, has become a major Red wine Raw material The Chinese wine industry shared resources. At present, the domestic market, many brands, a variety of price range, "Cabernet" products for the different needs of consumers with multiple choices.

Changyu cybersquatting "Cabernet", will rise to challenge the industry continued. As early as last year, a special online survey from Sina result showed that most participants opposed Changyu exclusive "Cabernet." In the course of the investigation, many consumers said: If "Cabernet" as Changyu exclusive, then the favorite, "Cabernet" and they will lose the opportunity for other brands. On the other hand, consumers are worried that if Changyu exclusive "Cabernet", lack of market selection mechanism constraints, "Cabernet" will by no means guaranteed quality.

Consumers worry is unnecessary, this analysis of wine industry experts say, by the concept of Changyu Marketing Manner Changyu and "Cabernet" bundle, once registered, other brands within the industry will be purged, this positive development for the whole industry is a great threat. Veyron Wine Deputy General Manager Fu Yun Jiao has revealed his concern that: "If Changyu ultimately the 'Cabernet' trademark, other companies will have to give up 'Cabernet' the name. Changyu will once 'solution 100 Na 'as a brand monopoly, the consumers think of drink' Cabernet 'that ordinary wine, only to spend several hundred dollars on the purchase price of a production of Changyu. let consumers pay for the company's bad faith registration, This is not fair. "It is estimated that Chinese consumers, such as cybersquatting success will increase nearly 20 billion consumer costs.

Industry are generally of the view that "remand" the decision of the majority of wine producers and consumers, even in terms of grape growers, is a good news. In this regard, experts said Beijing Bar Association, an intermediate court's decision is the viewpoint of protecting the industry, protect the public interest position. For the healthy and orderly development of the industry, consumer rights and interests of consumers is a good news. I believe the judges retrial business will account these considerations, the ultimate make a fair decision.

"cabernet" On The Who Benefits

By: xtxtx

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