"fuji" Innovation Management As "fuji"
Shandong Fuji Fertilizer Company in marketing management
, new product development and agro-based services large and "innovation" article, not only reduce production costs, reduced expenses, but also to sales ratio and the loan recovery rate of 99.8%. Last year, the domestic fertilizer business in general downturn, the company has achieved a "flying buck the trend", the sales volume, sales revenue, profits and taxes were 100% higher than last year, the economic and technical indicators are the best in history.
The company's marketing management insisted no inventory of raw materials or less stock, purchase of equipment is not idle principles for the procurement of raw materials has been the property "within our capabilities." Bulk raw materials and equipment have all auction purchases, and to shop around, quality and cheap as procurement standards established rewards and penalties to promote procurement officers to rejoin contact business, broaden the supply channel. While skillfully playing the time difference information to make purchases in the price of raw material has certain competitive advantages. Enterprises to produce products that are initially sold the right to buy four distribution centers and sales and share to each individual who salesmen, sales salaries and bonuses Zhijie and product sales tied to impose no ceiling or floor, more work, and encouraged sales staff to get rich first. While dicing partition, change "guerrilla warfare" to "Position", market segments, to avoid duplication of regional marketing efforts, saving the cost of sales and expenses. In addition, regardless of market prices were high and low, in line with Agriculture "less money" principle, which can act to ensure that the product inventory, to reduce the risk to a minimum.
The face of "a thousand fat side" of the fertilizer market, Fuji has always adhere to science and technology enterprise strategy, and constantly increase the scientific and technological input. They have more than ten research institutes and to develop a high concentration compound fertilizer, fertilizer, fertilizer tower four series of more than 100 product varieties. Investment of nearly one hundred million yuan to build an annual output of 300,000 tons of slow-release fertilizer project tower melt granulation, not only the high tower to create a new record, with the tower melt granulation technique is the slow release compound fertilizer production developed mature high technology, China's fertilizer industry also represents a new direction for future development. "Fuji" process using more advanced tower elevator mechanical loading, the top steam urea melt, top, mixed materials, designed with independent intellectual property rights and efficient anti-blocking differential spiral granulation plant axis, to hot melt urinary liquid as the carrier, landed in the natural cooling tower granulation of gravity, nutrient distribution products, high-nitrogen ratio, particles of low moisture, high strength, smooth and mellow, easy to agglomerate, and has a pinhole occurs (shrinkage), which will help uptake by plants. The entire production process are fully automated using DCS, without coal, without the introduction of water, does not produce dust, no sewage, not only saves energy but also reduces air pollution caused by SO2 gas.
Fuji also make efforts to agricultural services, not only of the establishment of agricultural service centers, also established agricultural service line, the company teams on a regular basis from time to time in-depth technology services to the rural fields, free of charge services for farmers. Through the organization of balanced fertilization, crop cultivation and lectures etc. pest control, timely answers to problems of agricultural production. To ensure that farmers feel safe in using fertilizer, Chairman Shao-Shan also personally, set up a "product quality tracking service team" for all users one by one, paying visits, comments and suggestions. The user reflect on the issue, were immediately sent to the address, properly addressed.
"Innovation" business to get rich quickly Fuji, enterprises from three years ago, "Little Dot" step into the ranks of large state fertilizer companies, "Mount Fuji" brand compound fertilizer products sold throughout the country and exported to Japan, Southeast Asia more than 10 countries and regions.
"fuji" Innovation Management As "fuji"
By: wuwu
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