"green Collar" Era Mengniu Crowned "green Collar" Pioneer List - Mengniu, Milk -

China is at the stage of rapid development, social environment

, new changes continue to occur, and these changes derive some new groups and concepts. In some cities, a group suffering from fatigue and anxiety and torment, desire in the heart of nature and green return to the people, their actions have created a unique self-identity?? "Green collar" family; the other hand, Mengniu Familiar with domestic large enterprises and some green industrial revolution, the significance of developing countries for up and take the initiative to become "green collar" (leading green industry) Herald.

If the traditional white-collar, gray collar, Jinling is based on division of economic power and social status, then the "green collar" are more inclined to a kind of intrinsic quality characteristics: love life, advocating healthy fashion, to support public welfare undertakings, treat its also kind to the environment. Relative to the "green collar" family to pursue their own lifestyle changes to Mengniu , Led by China Vanke and other "green collar" companies are shouldering the national recovery and sustainable development of the great mission. In the February 9, the Chinese Academy of Social Sciences Research Centre of Corporate Social Responsibility issued a "benchmark survey of corporate social responsibility in China 2010" in the next three years, China's top ten corporate social responsibility issues aroused great concern of enterprises, including the environment Energy Occupy the main direction of motion. Known as " Milk President, "said Yang Wenjun, president of Mengniu Mengniu's green concept that describes:" There is good grassland to good milk, which is the world's Dairy The development of the law. Dairy is the world's top 20 in the north and south latitude 40 degrees onto the heart of milk, is dependent on a dairy, agriculture and animal husbandry of congenital conditions. In the long run, grassland construction building is more important than milk. "It seems in the TGP, a series of building ecological grassland Mengniu, milk and other strategies for creating an ecological measure will promote green Mengniu build a more competitive cycle development model. Vanke chairman Wang Shi

that green products are also differences in operation, is competitiveness. You do not, it will be weeded out. In this regard, as the dairy industry leader, has the world's largest biogas power plant livestock class Mengniu Group Shouted their slogans?? Green is the key. As we all know, animal husbandry is intended to be high-carbon industries, but Mengniu able to change waste into treasure, of high-carbon to low carbon, with Mengniu Australasian Ranch methane power generation projects, for example, can Mengniu cow dung methane power generation project into energy, in reducing greenhouse gas emissions of about 25,000 tons of CO2, not only to solve the problem of environmental pollution cow dung, while in each country Home Appliances Network to provide 10 million kilowatts of electricity. The recycling economy project was awarded United Nations Development Programme "to accelerate the commercialization of renewable energy capacity-building projects to promote large-scale biogas power generation technology demonstration project."

Experts said, "green collar" of the birth of people in social development to promote a new attitude to life to explore, is it the beginning of a close to nature again. The "green collar" enterprises are of social significance, Mengniu and other companies of "green collar action" whether it is China or the world has a profound sense guide.

by: gaga

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