"home Appliances To The Countryside" Trigger Changes In The Rural Channel - Bringing Home

Channel for home appliance makers, like lifeblood

, have a firm grasp live distribution network, after sale

Service

Network and Distribution Network in order to remain invincible. Because of this, in the "

Bringing home appliances

"Against the backdrop of both national chains and regional distributors or manufacturers, all channels have increased the intensity of the work sink, a focus on rural channel snatch war is unfolding.

5 16, Sichuan

Changhong

Sichuan Post Company and signed a strategic cooperation agreement: in May this year, the two sides will launch products and channels for cooperation to the Post's name and address information as the basis, to the database Direct Mail as the carrier, to the rural households in Sichuan province Send "appliances to the countryside" policies and Changhong product promotions.

Changhong is clearly trying to better themselves deep plowing the rural market, but a keen interest in the rural market is not just Changhong 1. Earlier this year,

States United States

And Suning Appliance Chain two giants have set up a working group, set up a "home appliances to the countryside," Products; and

Triple Trading Company

, Canton 100 electrical, Hefei Baida, Anhui, China Health and appliances, trading company in Dalian, Mudanjiang Guanghui, Yangzhou Exchange Bank, Jiangsu Su fruits large number of "home appliances to the countryside" distribution channels and major manufacturers successful units, all have started " appliances to the countryside, "the promotion Raiders.

In the "household appliances to the countryside" campaign, driven by huge market potential in rural areas is gradually transformed into actual purchasing power, but the intention to enter the rural market for consumer electronics businesses, this road does not go well.

Last century, the traditional home appliances in China, facing difficult channel conditions, the new chain of supermarkets based

Sell

Channel model in the city is beginning to flourish, and made great development; but in rural areas, the channel became chaotic, uneven quality of the channel business, with some sporadic second and third tier brands and famous brands, constitute the household appliance market in rural areas for several years of scenery. As the channel is not perfect, directly led to most of the quality and low price of brand-name home appliances can not really sent to the farmers.

Because of the rural household appliances retail

scattered small-scale single-store operators varies, and both channels of home appliance manufacturers, or providers are invariably want to explore a set of unified management, the model can replicate itself a struggle to eat rural market cake.

However, industry experts, a complete "home appliances to the countryside," the chain, much as people may imagine that simple. To GOME, Suning these long-entrenched in the urban market, home appliance giant channels, for example, in urban markets

Marketing

Means "can not wait for the stores to open at your door." To close to the customer, the store on the site to shop at stores suffer personal fight. However, the rural market, these giants are facing the farmers could not find their store.

Many manufacturers have established in rural areas had their own sales channels, but a vast rural market, purchasing power of the scattered, alone enterprise itself an independent distribution channels, not only difficult to bear the financial and human resources, construction of channels in both the role of The full play on, not economic.

TCL

"Happy Tree" model might serve as "home appliances to the countryside" construction of a reference channel. "Happy Tree" mode of operation is the original home appliances scattered businesses, family-run shop, together through the unified model, in the procurement costs have a certain competitiveness, is closer to China's 34 actual market conditions.

The special achievements of the rural market has a number of special vision of the enterprise, such as Haier. Forced by a large majority of manufacturers in a strong chain, have reduced self-built channels and agents, the Haier to shift their shops open until the 34 market, announced early Well Board.

Clearly, in the next few years, via "home appliances to the countryside," home appliances distribution channels for the ideal rural enterprise root out is gradually becoming a reality. Channels in this battle, each person has a difficult dream, but it is worth a war. As the "home appliances to the countryside," the gradual deepening of circulation enterprises to further expand the scope and quantity are further increased, in the "home appliances to the countryside," the increasingly prominent role in the process of China's home appliance retail outlets are new opportunities and challenge.

by:gaga

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